No medicine is a mortal sin:

Getting the Dutch to donate for HIV medication was a challenge. Mainly because for rich Dutch people HIV is no longer a death sentence. To reactivate these people we entered their lifestyle. And used Art and cultural entertainment to get our message across. The fact that people still have to die because of HIV is a damn shame for all of us. Especially because here in the West we're hypochondriacs, and still we complain about more about our 'first world' problems.