In 2016 Happiness Brussels won the Belgian Quick account. To help us win the digital and social budgets, I wrote posts, invented formats and conducted experiments with emerging technologies such as: VR, chatbots, 3D printing & scanning. And we made a booking service for the far future.

Not all ideas were loved equally by the client, but we did win the budgets.




 

PUT ON A VR HEADSET INSIDE
THE FANCY NEW BURGER KING
AND ENJOY THE OLD QUICK

When Quick was bought by Burger King, fans feared this meant Quick would disappear. So I took a cheap 360Β° camera, visited the first Quick that would become a BK and made a VR video. Through the magic of cardboard VR technology, you can now enjoy the old Quick inside the new BK!

 
quick vr Glasses on.jpg

(Project cancelled when the client pulled the brief. Still looking for a way to put the actual experience on my website)


 

To translate the tagline 'your Quick, your taste' into a weekly social post, I wrote an elaborate parody of those annoying Cambridge Analytics personality quizzes, with jokes coming directly from the brand and its products: try it here!

 

(Sure, our chatbot-interface became a website,Β my key visual became 4 pack shots and all the copy was watered down. But damn it, I got my burger personality test so I was happy! And the post was a big success.)


 

The iconic giant, 3d scanned, negative 3d printed, molded & IMMORTALISED in chocolate

It’s the typical story: brand wants relevance on social media, so they do topical posts. This case: Easter. We could have gone for yet another 360Β° β€˜can-you-find-the-product-post’. But where’s the fun in that? So I plotted to 3D scan the iconic giant, turn its data into a mold, to manufacture a chocolate easter egg β€” I mean β€” burger.

 
quick+new+chocolate+burger+2.jpg

(The client chose the 360Β° post.)