No medicine is a mortal sin:

Getting the Dutch to donate for HIV medication was a challenge. Mainly because for rich Dutch people HIV is no longer a death sentence. To reactivate these people we entered their lifestyle. And used Art and cultural entertainment to get our message across. The fact that people still have to die because of HIV is a damn shame for all of us. Especially because here in the West we're hypochondriacs, and still we complain about more about our 'first world' problems.

Dana Wyse meets Damien Hirst...

Fanmade casefilm:

A pop-up shop selling placebo pills for "first-world problems" just opened its doors in Amsterdam on June 7th. A Netherlands-based fund created the campaign to raise money for very real problems facing millions who cannot access AIDS medications.