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Sea Dragon - Pick a Story to tell Every great project starts with a goal, or at the very least: an intention. Ideas in your mind may seem great, but they can still manifest in thousands of different ways. You have to visualise them and eliminate the uncertainties to truly know. It doesn’t matter if you can’t draw. I’ve built outlines with: Legos, quick collages, terrible sketches, better sketches, A.I. tools, etc. You don’t even need an original thought to practice the skill. For this exercise, for example, my students and I found a sketch via Google Images. It took me years to find and credit its original author. Credit original image: ‘Sea Dragon’ by Chiro Ookami, Deviantart https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/09f337d1-864a-4691-90e1-bee28eb9cae5/sea+serpent+5+step+2v2+copy.png Photoshop - Sea Dragon - Find quality Parts Once you have your sketch you must identify the parts you will need to build up the image. To help you imagine what’s possible, and to find useful ‘pixel donor images’ we go looking for high quality, high resolution stock imagery. Adobe Stock is included in the school subscription, but if you can’t access it for some reason there are also websites such as Pexels, UnSplash, PixaBay, etc. Plus, you can generate images, make your own photo’s, use 3D assets. Etc. Footage links coming soon. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/00a752d7-a001-4ed7-a818-36a6a355eb32/sea+serpent+5+step+3v2+copy.png Photoshop - Sea Dragon - Set-up your Tools Software time! The tool we will be using is Adobe Photoshop. Any version works, but (if your computer can handle it) the fancy A.I. does some of the hard lifting for you. Inside Photoshop a clean and sleek user interface is vital. Every time you need to look for something you slow down. My interface is set-up like this: Light colors, big layer window, double row tools bar, and a small bar with extra pop-out windows. Pro tip: by erasing the background of the sketch, we have an outline to use later on. (AP) student? Get Adobe CC for €89 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/b856ece6-e911-42eb-be28-87a30a288b01/sea+serpent+5+step+4v2b+copy.png Photoshop - Sea Dragon - Recover lost pixels Not all parts of the image are useful. In fact: often the part you want to use is blocked by objects or people in the front. There can be blemishes. Or maybe the image is cropped, and a part you really need like a foot or the top of someone’s head is missing. Not to stress though, Photoshop comes with various retouch tools built in. In this case there weren’t many reparations to do, but I knew I wasn’t going to use certain parts, so retouched them away and got more of that sweet texture. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/00b922b0-c7ec-4b70-8b1e-189a4c226b10/sea+serpent+5+step+5.png Photoshop - Sea Dragon - Cut out Twice Once we have the repaired images we cut them out by removing pixels. Learning to select water splashes, hairs, etc. quickly and cleanly is well worth your time. You can use the selected pixels to separate them from their background. I use a mask and smart objects for maximum flexibility, but the trade-off is larger file sizes. Lastly I cut away the parts I don’t need with a separate mask. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ac20d523-7820-4358-ba7d-f6b8f86c3323/sea+serpent+5+step+6.png Photoshop - Sea Dragon - Shape & Squeeze There are two different techniques for making non-existing (body) parts. The first technique is drawing the shapes and then filling them with parts of your source images for texture. The second technique is cutting off a specific part on a separate layer, to then push the pixels around until they fit using transformations and (puppet) warp. Naturally you can combine both for even better results. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/55442601-906e-4182-a581-5e97bc8545ad/sea+serpent+5+step+7.png Photoshop - Sea Dragon - Blend with Color Now that we’ve ‘Frankensteined ‘ ourself the basic forms, we bring in the paints! We color the layers, usually with blend modes, adjustment layers, or a combination of both. Blend modes and masks are also excellent for bringing in SFX such as the lightning and the water splashes. The result is beautiful, but still flat. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/b1c0af0d-fe0d-4c52-8127-eb9c2cbf0fe3/sea+serpent+5+step+8.png Photoshop - Sea Dragon - Paint in the Lights Every picture is made with different light. This means a different direction, different intensity, even a different color. Luckily you can overpaint the pixels to make the lights match. Light and dark information is more than just mimicking nature to sell the illusion … it is communication. With highlights, midtones, shadows, etc. we tell our viewer about form, hierarchy, relationships, and more. This can be a challenge to master, but it is absolutely worth it. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f76b4fd0-1bbd-4cb7-b902-9afe42875bfd/sea+serpent+5+step+9.png Photoshop - Sea Dragon - Bind your Layers If two subjects are lit by the same light or seen through the same camera (and lens), they naturally seem to belong together. We can use this to our advantage by applying filters on all the layers at once. This is called binding the layers together and it can make a big difference. Better yet, you can try this step out much earlier in your process by making a smart object with all the effects applied to it. All you need to do is swap your art inside the object to see it in action. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/4fd96b75-2b00-41f8-b1d0-e176ac693925/sea+serpent+5+step+10.png Photoshop - Sea Dragon - Export the file Saving your file after you’re done may seem obvious, … but there is more than meets the eye here. If you master transferring pixels from one file to another, all the image modes (or at least RGB & CMYK) and the quick export options, Photoshop becomes a crazy efficient productivity tool. Add to that quick fixes such as the crop tool, automations, etc. and you will unlock many new use cases. This is great because more uses means more practice, which means more skill. https://www.johanminnebo.com/photoshop/intro monthly 0.5 2024-09-28 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/d237e951-6033-42db-9e8f-de253ba65579/Asset+42.png Photoshop - Intro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033466333-QIPTD0A70DD4HX52P2T0/fles+1.png Photoshop - Intro - Story https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033467027-8SWYP1XEP4HLAE3TIPF7/fles+2.png Photoshop - Intro - Parts https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033468006-JLQATZ000208DA1DZ4QK/fles+3.png Photoshop - Intro - Tools https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033469001-DY5DDP89PGM4Q39HFHHR/fles+4.png Photoshop - Intro - Repair https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033470148-VMBKD3Z23S3N2MJ5M17B/fles+5.png Photoshop - Intro - Select https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033471054-UGQ0TR8NMK3V1CIHJDIS/fles+6.png Photoshop - Intro - Shape https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033471982-WATK8LIL0G1MEQ3U52BI/fles+7.png Photoshop - Intro - Match https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033473002-D9RKBAOSGTO0YEVBGP1G/fles+8.png Photoshop - Intro - Light https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033474149-3M2YJF5WKP5LL6ZXAXE3/fles+9.png Photoshop - Intro - Bind https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1727033474657-M5PPAIB19LWF167W7FSC/fles+10.png Photoshop - Intro - Export https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/23ff06de-0fb4-4168-96dc-78399e77032c/sea+serpent+5+step+1v2+copy.png Photoshop - Intro - Pick a Story to tell Every great project starts with a goal, or at the very least: an intention. Ideas in your mind may seem great, but they can still manifest in thousands of different ways. You have to visualise them and eliminate the uncertainties to truly know. It doesn’t matter if you can’t draw. I’ve built outlines with: Legos, quick collages, terrible sketches, better sketches, A.I. tools, etc. You don’t even need an original thought to practice the skill. For this exercise, for example, my students and I found a sketch via Google Images. It took me years to find and credit its original author. Credit original image: ‘Sea Dragon’ by Chiro Ookami, Deviantart https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/09f337d1-864a-4691-90e1-bee28eb9cae5/sea+serpent+5+step+2v2+copy.png Photoshop - Intro - Find quality Parts Once you have your sketch you must identify the parts you will need to build up the image. To help you imagine what’s possible, and to find useful ‘pixel donor images’ we go looking for high quality, high resolution stock imagery. Adobe Stock is included in the school subscription, but if you can’t access it for some reason there are also websites such as Pexels, UnSplash, PixaBay, etc. Plus, you can generate images, make your own photo’s, use 3D assets. Etc. Footage links coming soon. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/00a752d7-a001-4ed7-a818-36a6a355eb32/sea+serpent+5+step+3v2+copy.png Photoshop - Intro - Set-up your Tools Software time! The tool we will be using is Adobe Photoshop. Any version works, but (if your computer can handle it) the fancy A.I. does some of the hard lifting for you. Inside Photoshop a clean and sleek user interface is vital. Every time you need to look for something you slow down. My interface is set-up like this: Light colors, big layer window, double row tools bar, and a small bar with extra pop-out windows. Pro tip: by erasing the background of the sketch, we have an outline to use later on. (AP) student? Get Adobe CC for €89 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/b856ece6-e911-42eb-be28-87a30a288b01/sea+serpent+5+step+4v2b+copy.png Photoshop - Intro - Recover lost pixels Not all parts of the image are useful. In fact: often the part you want to use is blocked by objects or people in the front. There can be blemishes. Or maybe the image is cropped, and a part you really need like a foot or the top of someone’s head is missing. Not to stress though, Photoshop comes with various retouch tools built in. In this case there weren’t many reparations to do, but I knew I wasn’t going to use certain parts, so retouched them away and got more of that sweet texture. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/00b922b0-c7ec-4b70-8b1e-189a4c226b10/sea+serpent+5+step+5.png Photoshop - Intro - Cut out Twice Once we have the repaired images we cut them out by removing pixels. Learning to select water splashes, hairs, etc. quickly and cleanly is well worth your time. You can use the selected pixels to separate them from their background. I use a mask and smart objects for maximum flexibility, but the trade-off is larger file sizes. Lastly I cut away the parts I don’t need with a separate mask. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ac20d523-7820-4358-ba7d-f6b8f86c3323/sea+serpent+5+step+6.png Photoshop - Intro - Shape & Squeeze There are two different techniques for making non-existing (body) parts. The first technique is drawing the shapes and then filling them with parts of your source images for texture. The second technique is cutting off a specific part on a separate layer, to then push the pixels around until they fit using transformations and (puppet) warp. Naturally you can combine both for even better results. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/55442601-906e-4182-a581-5e97bc8545ad/sea+serpent+5+step+7.png Photoshop - Intro - Blend with Color Now that we’ve ‘Frankensteined ‘ ourself the basic forms, we bring in the paints! We color the layers, usually with blend modes, adjustment layers, or a combination of both. Blend modes and masks are also excellent for bringing in SFX such as the lightning and the water splashes. The result is beautiful, but still flat. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/b1c0af0d-fe0d-4c52-8127-eb9c2cbf0fe3/sea+serpent+5+step+8.png Photoshop - Intro - Paint in the Lights Every picture is made with different light. This means a different direction, different intensity, even a different color. Luckily you can overpaint the pixels to make the lights match. Light and dark information is more than just mimicking nature to sell the illusion … it is communication. With highlights, midtones, shadows, etc. we tell our viewer about form, hierarchy, relationships, and more. This can be a challenge to master, but it is absolutely worth it. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f76b4fd0-1bbd-4cb7-b902-9afe42875bfd/sea+serpent+5+step+9.png Photoshop - Intro - Bind your Layers If two subjects are lit by the same light or seen through the same camera (and lens), they naturally seem to belong together. We can use this to our advantage by applying filters on all the layers at once. This is called binding the layers together and it can make a big difference. Better yet, you can try this step out much earlier in your process by making a smart object with all the effects applied to it. All you need to do is swap your art inside the object to see it in action. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/4fd96b75-2b00-41f8-b1d0-e176ac693925/sea+serpent+5+step+10.png Photoshop - Intro - Export the file Saving your file after you’re done may seem obvious, … but there is more than meets the eye here. If you master transferring pixels from one file to another, all the image modes (or at least RGB & CMYK) and the quick export options, Photoshop becomes a crazy efficient productivity tool. Add to that quick fixes such as the crop tool, automations, etc. and you will unlock many new use cases. This is great because more uses means more practice, which means more skill. https://www.johanminnebo.com/photoshop/start monthly 0.5 2024-09-22 https://www.johanminnebo.com/photoshop/welcome monthly 0.5 2024-09-22 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/6ecbb86a-315d-4f15-9b51-acd3d2b93b1e/photoshop+and+the+hunt+for+gold+3.png Photoshop - Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f20f71cc-8281-4620-b149-6bbcd84df24e/Asset+3.png Photoshop - Welcome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/photoshop/basics monthly 0.5 2024-09-22 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/fa647204-c41a-4624-87a5-d81948ff0403/anchor.png Photoshop - Basics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/e949be8e-0cab-4f82-8856-6cc53831306d/Asset+4.png Photoshop - 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Basics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/photoshop/map-hj723 monthly 0.5 2023-05-21 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/6ecbb86a-315d-4f15-9b51-acd3d2b93b1e/photoshop+and+the+hunt+for+gold+3.png Photoshop - map (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1662733932137-M7DD57RTT6MJ9MVM4LMI/Photoshop+Workflow+treasure+map+4.png Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1662754794625-15IZD35XW7JRJ1Z1BAZB/shifting+focus+map+1.png Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1662754794956-QY188R93KAH13XX9ELBD/shifting+focus+map+2.png Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1662754804753-MT8TNSQAW3EGL4GOTTBY/shifting+focus+map+3.png Photoshop - 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map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1684622229821-CDORTYSIV6H1K0BJ1M5A/AdobeStock_79298887_Preview.jpeg Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1684622233804-Q0LDMOI72ZZOVF367ENF/AdobeStock_341569496_Preview.jpeg Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1684623435854-NIDZ5WN47KGTA96FG1V3/AdobeStock_79298887_Preview+copy.png Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1684623593002-W3Z9BSL42J695RIV4301/AdobeStock_79298887_Preview+copy+2.png Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1684624082944-H6XITH00D0UGJX8AM5A5/AdobeStock_79298887_Preview+copy+3.png Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1684624324555-ZVLCETTV12J0L7HJ0T7E/AdobeStock_79298887_Preview+copy+4.png Photoshop - map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1684624636041-6PBS3F0TNODJLWMBFFMJ/AdobeStock_79298887_Preview+copy+5.png Photoshop - 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map (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/8eae5946-bf3a-4a19-8c94-e2ea3d345553/Asset+3+%282%29%4010x.png Photoshop - map (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/photoshop/map monthly 0.5 2022-10-09 https://www.johanminnebo.com/photoshop/navbar monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/4d6d101d-9636-493a-b273-0afe33ab575c/Asset+3%4010x.png Photoshop - navbar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/photoshop/codelab monthly 0.5 2022-10-09 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1662733932137-M7DD57RTT6MJ9MVM4LMI/Photoshop+Workflow+treasure+map+4.png Photoshop - code lab https://www.johanminnebo.com/master-exhibition daily 0.75 2022-06-12 https://www.johanminnebo.com/master-exhibition/skittles monthly 0.5 2022-06-21 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/9e4e6414-8176-4b35-80b5-9cbb17e7df70/oyos.png Master Exhibition - old wounds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/49631d35-5d65-4743-8ce3-a7b6f8d4f43e/johan_minnebo.jpg Master Exhibition - old wounds I distinctly remember one of the first jobs I got during my internship at Mortierbrigade (almost 8 years ago). The Mobistar network had malfunctioned, and we were asked to write a nationwide apology on the full last pages of every Belgian newspaper. There were no on-staff copywriters available, so they gave this huge responsibility to an intern: me. For the initial tone exploration I got to work with Jens Mortier, and for the visual aspect I was partnered up with Philippe De Ceuster. Both of them founders, creative directors and advertising legends. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ecf5122e-bb2e-421a-83ef-451efee640d2/johan_minnebo.jpg Master Exhibition - old wounds - how it transformed me There was no time for protocol or rank, just our collective result. They respectfully listened to my input, contributed in ways a partner does—not a boss. I even remember Philippe asking for my opinion on hís layout! In those 48 hours I went from ‘art student with a passion for words’ to ‘copywriter’ like it was nothing. I learned more from working a few hours with these legends, than working entire months under them. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/c23f7ee1-d566-4ae8-af1e-6000a8e9862d/johan_minnebo.jpg Master Exhibition - old wounds - this made me curious How many other creatives have benefitted from experiences like this? So, I read a bunch of interviews with top creatives recalling their first months on the job, I listened to podcasts, watched several creators on YouTube, and—sure enough—a clear pattern emerged. Directors opened up about having worked with more experienced assistants, award winning creative teams owed their success to them being mixed-age and working as equals. Plus, without exception, all the concept providers I asked, stated they became much better after their first shoots or recordings. Simply from working with top talent. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/cf9fa418-c5d2-48ca-b149-c8550536cad1/Asset+4%403x+v12.png Master Exhibition - old wounds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/0328f32f-fce5-4a9b-9823-9ccff9f91f28/Asset-4%403x-v12.gif Master Exhibition - old wounds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ff9b29e1-42c0-4451-9327-32a486961ccc/Asset-4%403x-v12-reverse.gif Master Exhibition - old wounds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/warroom monthly 0.5 2022-06-20 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/49631d35-5d65-4743-8ce3-a7b6f8d4f43e/johan_minnebo.jpg Master Exhibition - w-arroom - let’s rewind the clock 10 years In my first 4 years as an Advertising/Graphic design student, I had grown to hate myself. With every project my confidence sank deeper and deeper. None of the teachings seemed to stick. All I learned was just how bad I was. Perhaps the most scary part, was that I didn’t like most of the work that many of my teachers seemed to like. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ecf5122e-bb2e-421a-83ef-451efee640d2/johan_minnebo.jpg Master Exhibition - w-arroom - Nobody tells this to beginners There is this amazing Saar Oz video “nobody tells this to beginners” The central point in the video is that in the beginning I fought hard to retain my own voice. Desperately trying to shield myself form indoctrination. There were almost no principles https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/c23f7ee1-d566-4ae8-af1e-6000a8e9862d/johan_minnebo.jpg Master Exhibition - w-arroom - this made me curious How many other creatives have benefitted from experiences like this? So, I read a bunch of interviews with top creatives recalling their first months on the job, I listened to podcasts, watched several creators on YouTube, and—sure enough—a clear pattern emerged. Directors opened up about having worked with more experienced assistants, award winning creative teams owed their success to them being mixed-age and working as equals. Plus, without exception, all the concept providers I asked, stated they became much better after their first shoots or recordings. Simply from working with top talent. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655624983450-R1X1XNUV3CR1YCR4ZK78/Asset+1.png Master Exhibition - w-arroom https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655625031966-C8HQ8KPD22R4R5BMTJ0P/Asset+1.png Master Exhibition - w-arroom https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655625104555-C83LQM5D1HD8NFWDQZME/Asset+1.png Master Exhibition - w-arroom https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655625188781-WPJTVFE8LIEKB2U79CWF/Asset+3.png Master Exhibition - w-arroom https://www.johanminnebo.com/master-exhibition/copilot monthly 0.5 2022-06-19 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/49631d35-5d65-4743-8ce3-a7b6f8d4f43e/johan_minnebo.jpg Master Exhibition - co-pilot - The initial spark I distinctly remember one of the first jobs I got during my internship at Mortierbrigade (almost 8 years ago). The Mobistar network had malfunctioned, and we were asked to write a nationwide apology on the full last pages of every Belgian newspaper. There were no on-staff copywriters available, so they gave this huge responsibility to an intern: me. For the initial tone exploration I got to work with Jens Mortier, and for the visual aspect I was partnered up with Philippe De Ceuster. Both of them founders, creative directors and advertising legends. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ecf5122e-bb2e-421a-83ef-451efee640d2/johan_minnebo.jpg Master Exhibition - co-pilot - how it transformed me There was no time for protocol or rank, just our collective result. They respectfully listened to my input, contributed in ways a partner does—not a boss. I even remember Philippe asking for my opinion on hís layout! In those 48 hours I went from ‘art student with a passion for words’ to ‘copywriter’ like it was nothing. I learned more from working a few hours with these legends, than working entire months under them. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/c23f7ee1-d566-4ae8-af1e-6000a8e9862d/johan_minnebo.jpg Master Exhibition - co-pilot - this made me curious How many other creatives have benefitted from experiences like this? So, I read a bunch of interviews with top creatives recalling their first months on the job, I listened to podcasts, watched several creators on YouTube, and—sure enough—a clear pattern emerged. Directors opened up about having worked with more experienced assistants, award winning creative teams owed their success to them being mixed-age and working as equals. Plus, without exception, all the concept providers I asked, stated they became much better after their first shoots or recordings. Simply from working with top talent. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655624983450-R1X1XNUV3CR1YCR4ZK78/Asset+1.png Master Exhibition - co-pilot https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655625031966-C8HQ8KPD22R4R5BMTJ0P/Asset+1.png Master Exhibition - co-pilot https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655625104555-C83LQM5D1HD8NFWDQZME/Asset+1.png Master Exhibition - co-pilot https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655625188781-WPJTVFE8LIEKB2U79CWF/Asset+3.png Master Exhibition - co-pilot https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655651462633-32QX6JUDHKLEQP46W0I6/Asset+2%403x.png Master Exhibition - co-pilot https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655651462756-SCAZ91ARA53L8XZK1G31/Asset+1%403x.png Master Exhibition - co-pilot https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655651926651-MFDRC76TFMQYXY1GEPFT/Asset+3%403x.png Master Exhibition - co-pilot https://www.johanminnebo.com/master-exhibition/booksididntwrite monthly 0.5 2022-06-19 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655067465224-K73J3E9ND68Y63DCIIBD/Asset+34%4010x.png Master Exhibition - the books I didn't write https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655067466628-O3PI26X6OFPCLLKHO90Y/Asset+35%4010x.png Master Exhibition - the books I didn't write https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655069510444-RPRII8OKI8WKRMV6F2AL/please+don%27t+kill+your+darlings.jpg Master Exhibition - the books I didn't write https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655069510459-JPH9H4OWT9S4TMU00297/please+don%27t+kill+your+darlings2.jpg Master Exhibition - the books I didn't write https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655069311068-KBCTK317ZUHTI9RFEZ37/bookcover+hasntbeen+stepback.png Master Exhibition - the books I didn't write https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655069310288-UPHCLJ661PVZ9JDG717X/bookcover+hasntbeen+stepback+back.png Master Exhibition - the books I didn't write https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655069828523-BZYOUWRRQUDDRGZFEM6O/Asset+47%4010x.png Master Exhibition - the books I didn't write https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655069828612-5DX9QDV87GSOXBLLGFT9/Asset+48%4010x.png Master Exhibition - the books I didn't write https://www.johanminnebo.com/master-exhibition/2spines monthly 0.5 2022-06-12 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066169696-29XCD8QL646Q1HJ2MKXT/I%27m+stuck+session.001.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066169841-TLUKUF2LKH0XK9TVHA4O/I%27m+stuck+session.002.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066171008-ISOVX7310YBHT5N0BSYB/I%27m+stuck+session.003.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066171016-CN2MYZPU2IKPKBZ1DSKQ/I%27m+stuck+session.004.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066171750-XE24WI8GTTE250AWQG7S/I%27m+stuck+session.005.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066171973-117Q9QQUHUYVZTYNXRQ6/I%27m+stuck+session.006.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066172644-M8EMG5OICPZ5J73Z0VRC/I%27m+stuck+session.007.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066172829-3ENFHN5MXY8MTZJ127N9/I%27m+stuck+session.008.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066173204-QYUZNAI5FFZQOFA88O3Q/I%27m+stuck+session.009.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066173421-A5IMZW6WWAJHW3TJLQ8S/I%27m+stuck+session.010.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066173818-7WSZJHRFS9NC0T2E824Y/I%27m+stuck+session.011.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066174309-N8JMJX6FRE70J5KBMRCR/I%27m+stuck+session.012.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066174489-6W3OJH98L63CJDZOSL2D/I%27m+stuck+session.013.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066174987-F7XG0U4EO2KJ11XAJOG2/I%27m+stuck+session.014.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066175099-FT7Q0MACIG669309LH9B/I%27m+stuck+session.015.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066175831-WS63YETHMQ2XZI7RE366/I%27m+stuck+session.016.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066175879-5N9GQZ10D5UWC721M77X/I%27m+stuck+session.017.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066176489-RBJ5RWIA2I650PNUCM7G/I%27m+stuck+session.018.jpeg Master Exhibition - 2 spines https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655066176599-8P5D2TILWCPTWUDTS4PY/I%27m+stuck+session.019.jpeg Master Exhibition - 2 spines https://www.johanminnebo.com/master-exhibition/feebee monthly 0.5 2022-06-22 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/00e3bbc5-7fc5-4976-9490-2fbcaf9ebba5/eye+small.png Master Exhibition - feebee - Words hurt There is an almost uncanny correlation between the number of juries or reviews, and the number of teardrops that roll on cheeks that day. Being a creative teacher myself I’m trying my hardest to be fair, transparent, concise, friendly and helpful to all my students. But, there is always room for improvement. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945655674-6O321T46C881JXQDHAQM/Asset+45%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945656122-95LSRWC1LTGOXZW1ZNUC/Asset+44%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945656803-O97OU8CIKYPAD0UBEQLA/Asset+43%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945657281-WS3FAMXCM1TTG81FA7B2/Asset+42%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945658116-AQQK9VAZZE6W194NMLKC/Asset+41%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945658646-PJ3USOJGLO6L4H75IAMY/Asset+40%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945659499-YWHH1B2N1O5F7NIGJWM0/Asset+39%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945660016-ITAEP82UKRN8MFTKV4GW/Asset+38%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654945660583-MGLLR6NV9ITL84YMSK3R/Asset+37%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/a8be52bf-36d1-47d2-ad04-2e2f01b805dd/Asset+46%402x.png Master Exhibition - feebee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654940584978-RXCYDTGDDX38J4HOW076/Asset+17%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936578500-2XYXD3G0EZYJNTQKTVU0/Asset+3%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936577928-AO25AD30SLPQFTAGVUYP/Asset+2%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936584636-8QYBSV4G41Y3KEY864YU/Asset+16%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936577601-3G3NWQUVT3TNZQONI9SC/Asset+1%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936584253-ZUCR2O5TJGQDIB955C34/Asset+15%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936583506-7EBW648CYH0JZYAPAP5A/Asset+14%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936583053-A5KTE0F0ZJ61M2YD8Q36/Asset+13%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936582640-EDRG5W564NYC8O304SVX/Asset+12%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936582138-Z103ABMCLF9WQ69BKCOA/Asset+11%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936581800-N94TWBYXTFT9D0U6ZSMI/Asset+10%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936581295-RJTSEWO0R8EYS2TDBQGJ/Asset+9%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936580889-0DX9S6PLD5Y88V03P2EQ/Asset+8%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936580437-J8DHAP41ZLITLDI7TPVW/Asset+7%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936580048-KTGBHDH3OJ6CN98NDSEH/Asset+6%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936579442-EGIW5X61M0U7UOX2F36W/Asset+5%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654936579031-C50I3YY56U5JIXCH7RIX/Asset+4%4010x.png Master Exhibition - feebee https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/4a79a1e0-aa72-4068-89aa-1b0c33adbce5/feebee.png Master Exhibition - feebee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/brainparasite monthly 0.5 2022-06-15 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/fe7aba3b-78fe-4126-97b1-1199aa943aa2/parasite-orchestra-s-left.gif Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/aa2d05c0-4d99-4e33-9dac-d5044b9cb898/parasite-orchestra-s-right.gif Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/7fad10ad-5ec6-4b5a-9504-ab15518d935d/Group+2.png Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ee64f246-ae5e-48bb-b5da-1e66567501e9/Asset+5%4010x.png Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1d18b26a-d358-4942-bf1f-429b42c9c916/shopping+cart+line+bottom.png Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/e1aa4e1a-e9d6-4409-a937-3f2c2db6b221/Asset+3%4010x.png Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f76cafe6-1710-40fa-b0e5-c281dd9a8071/Asset+2%4010x.png Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/2f11dd9b-9940-41bb-90e1-758bdf4ba6e6/Asset+4%4010x.png Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/c7628823-dcf4-4596-8918-fa5d96c626de/shopping+cart+small.png Master Exhibition - brain parasite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654805543797-B10SV3WT6KC8DR83T31W/hoodie.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654806149619-DRJU1AFIFQQTAP10K1IE/hoodie-transparent.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654806315926-UXG0TNV3X0BUSM94K5FZ/hoodie-transparent+narrow.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653599701799-RCFHKR3K0LFXD8BY2XI2/art-is-rocket-science-sketch-page-arrows.gif Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653660367787-HYVV7F2CLJ6IXG0KOVTT/BB+sketch+tear+5.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653660838625-S2GG5J2UKV2MAN9HP0AU/BB+sketch+tear+6.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653660920342-O0XJTO54KOBWM7W8QTB0/BB+sketch+tear+7.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654778206729-MC6X5RAMO6CGL4U7UQJZ/BB+poem+tear+5+shlop.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654778216480-NR0S1QNG8A70K7IJ7FII/BB+poem+base+mutates.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654778224253-D8ETZ13Q4CFGCF21J8BX/BB+poem+base.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654783194829-W3OXIK04IK9I1ZGAK3T6/BB+poem+tear+5+shlop+liqui.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654783638175-RITFONZQ8PE1PJP2SUDO/BB+poem+tear+5+liqui.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654784878469-ZC1FG8YCO4H8S8SEA8HV/BB+poem+tear+5+and+a+half.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654784378113-VCZC0QRJ50PY44DZZT0I/BB+poem+tear+6+liqui.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654784383464-GNT0BO4M4DQ025EVVTKX/BB+poem+tear+7+liqui.png Master Exhibition - brain parasite https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1654785135970-VSCUBEQISLGUUSLWDFNK/BB+poem+tear+5+and+a+half+bg.png Master Exhibition - brain parasite https://www.johanminnebo.com/master-exhibition/comiccon monthly 0.5 2022-06-22 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/6c6b6156-8e76-4fa7-b152-aacf3d80a938/balloon_3%4010x.png Master Exhibition - comic con - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/a3ecadd9-156a-424a-925b-dba69d75c488/nothing-comes-from-nowhere.gif Master Exhibition - comic con - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/712a1029-f92d-42fd-8401-b3540288172c/Asset+26%4010x.png Master Exhibition - comic con - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/928fce1b-328c-4705-bcea-045e209d84d2/tryoiiuts%4010x.png Master Exhibition - comic con - Difficult, isn’t it? Sure, generating combinations may be as easy as pressing a button. But once you have to make a choice, things get more vague. Ideas in your head can only take you so far. To really judge how well combinations work, you need to test them. You can do this by sketching. Or, even easier: by making a quick collage. Congratulations! You just found the next element we need: Doing. (“tu dois faire des choses”, as you may have seen in Lies’s part of the master’s exhibition) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/9dedf2e5-f41c-4318-8730-c7d8791368fb/Asset+4%404x.png Master Exhibition - comic con - lesson 1: tastes differ When I asked people about their favourites, I got many different answers. I—for instance—looooved these. Especially the Over the Garden Wall + Pocahontas & Mélusine + Smurfette/ Gargamel combinations. When I asked students who didn’t choose these: why they didn’t .They replied: “I don’t know the character”. This is incredibly important. If you use symbols and codes your audience isn’t familiar with, the idea loses out on a great moment of connection. So, research your intended audience. Co-create with the community it is intended for. And don’t assume you all share one dominant (pop) culture. Or make what you like, there will always be an audience for it. Sometimes that works too. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/bc20216e-1251-4745-a189-450efa6ba065/Asset+5%404x.png Master Exhibition - comic con - lesson 2: don’t be too logical Princess Fiona has a Barbie-like appearance in the first half of Shrek 1. When she ultimately becomes an ogre, she still wears her dress. Shego looks so believable in her outfit, she looks like a character from Buzz Lightyear of Star Command (especially to old people like me, who grew up Disney Festival in the 90s, well before Kim Possible). The Pink Panther, then, is just visually so far away from Lilo, he just looks like he’s on a holiday in Hawaii. If your audience ‘feels’ like they’ve seen this before, it has an effect of how they perceive your work. All 3 students who made these were top of their class—and these were good creations—only, this time they were slightly too logical. My advice: never shy away from trying the obvious, but be honest during your initial tests. If doesn’t look fresh, just try a few more things. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/5ba68cff-7f92-457e-a907-869cad1cfe5c/Asset+6%404x.png Master Exhibition - comic con - lesson 3: unluck exists My students grew up with Disney Channel. That much is clear. The sheer amount of Kim Possible, or Phineas and Ferb submissions was staggering. If then, two students also have the same costume idea, on top of their similar character choice, it’s very hard nót to compare them. Usually with trends the following happens: if you’re too early, there is a bigger risk and few people will get it. (That is why the Advertising industry moves generally slower than individual Pop culture instigators and artists. Their stakes are higher.) However, the more copies of a style or idea exist, the less each individual copy is valued. Excépt, if one of them was first, and the next ones are widely understood to be copies. (That is the true meaning of originality: being the first of many. i.e. ‘thé original’.) These students were unaware of each other’s work. In student competitions with hundreds of participants, this kind of bad luck too often means defeat. Totally sucks and I feel for them. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/85a0227d-c82a-465b-af64-9193cdff7212/Asset+7%404x.png Master Exhibition - comic con - lesson 4: form is function The Bauhaus had this saying: ‘form follows function’. But when the function is just ‘being communication or art’, form becomes invaluable. That is why painters learn about shape language and rhythm. All the most popular creations had that in common: a similarity in shape between the character and the costume. Look how Patrick has all the makings of a baby poof with his round belly, big eyes and pink color. Look how similar the Powerpuff Girls look to Huey, Dewey & Louie (Kwik Kwek & Kwak). Look how the baggy style of Rocket Power compliments the clothes Ash wears in Pokémon. So, when you’re combining visuals, try looking for visual similarities. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/39b29ea4-2d6d-4cd5-9b1f-742c4aa31354/Asset+9%404x.png Master Exhibition - comic con - Lesson 5: leave a gap The way Brian (Griffin) looks to Stewie (Griffin) says it all: “here’s another nice mess you got me into.” Tasmanian—Taz—Devil who dresses like Donald Duck is probably up to no good. Images tell stories. Especially when there are multiple characters involved. If you leave some part of that story slightly open, the audience can make the rest up themselves and they get warm fuzzy feelings about how creative théy are. Andrew Stanton, the director of Wall-E and Finding Nemo, said about this: “the audience actually wants to work for their meal, they just don’t want to know that they’re doing that”. In my experience these small details we pick up on, are difficult to manufacture. They’re usually ‘happy accidents’ you find, instead of making. My advice: experiment with an open mind and you’ll find cooler stuff than your logical mind can produce. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/8939ad11-96b8-4665-92bc-0fa4b6cf6497/Asset+8%404x.png Master Exhibition - comic con - Lesson 6: do thís There was one image that really immediately stood out. When its maker showed to the rest of the class, you could hear silent swears popping up all over the classroom. He hadn’t even made Patrick at this point. That “damn I wish I had done that” feeling that haunts creatives (and their Directors) for months, is the kind of jackpot we’re all after. Jef, if you’re reading this. I think you are a genius. But what makes this particular. combination so strong? What can we learn from it? Let’s see … It has both the subtext, ánd the shape similarity. It is entirely non-logical. With Jommeke he uses IP nobody else even considered, yet everybody knows. It ticks all the boxes. (except the first one, outside Flanders, Jommeke is relatively unknown.) But the one formula I’d like you to take away from this is: similar in shape, opposite in meaning. Squidwards looks sarcastic and cynical, Jommeke is happiness personified. His characteristic head compliments Jommeke’s iconic hairdo, and even the clothes match his style. Patrick is, to put it mildly, an idiot. The pose Jef chose emphasises this. Yet somehow, his shape, colour, and pose are also reminiscent of the brilliant Professor Gobelijn having a confused moment of epiphany. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/40c31cc2-38e0-490f-80aa-7e4034214bef/comic+con+groepsfoto+2+wirecolorspace+8bit.png Master Exhibition - comic con - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/eda7a013-a274-4560-bd59-d0e0bf65b432/comic+con+groepsfoto+2.png Master Exhibition - comic con - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/jugglethink monthly 0.5 2022-06-23 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f0254ff7-e55d-451a-9570-3734be2bf686/banking-card-4.gif Master Exhibition - Jugglethink - Presenting the next big revolution in banking education: a card https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/9bb7bc07-5d8d-4ebd-8aa3-e801939827af/two+brain+systems+white.png Master Exhibition - Jugglethink - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655907240614-XS8ZVCU8JAY36T7G9W1A/Asset+37.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655050377781-4FCVSYS7SGJR09LCRJ7T/Asset+6%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655050378228-R43OWRB9DIFRSP375GVN/Asset+13%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655050379388-42TG1GKSJLO9USWPWDCK/Asset+14%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655050379730-5MD5H3XNO0PP6T3UGX6S/Asset+15%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655050380317-76ZRYPHMGZS5YLWW0GBD/Asset+16%4010x.png Master Exhibition - 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Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059093900-1VHV3KVZBEBG8VYOU2QB/Asset+31%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059094123-5IJ4E8JVV2J3E6FTXL8A/Asset+32%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059094549-DZI2HIPYXR16OWW11O9B/Asset+33%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059094697-0MSK2OT1IHA7DOOABP4N/Asset+19%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059095272-PG120EQWWR9TAYBUDENU/Asset+20%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059095290-5E1Z8VRN7WRN6XJ0K9NL/Asset+21%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059095986-8QW9WUOGHTUTW838ADC4/Asset+22%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059095986-X9COMCJLP5VO6IM4XGNH/Asset+23%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059096662-2X4CZPTPSMWE8HJKP5EG/Asset+24%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059096939-BI20S5ETAL21D16D0DH7/Asset+25%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059097163-MBL49HYGIVOI0CYK8K9R/Asset+26%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059097562-8X5PDL1JI3MY4G2HZQN4/Asset+27%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059097783-MKEZOHZQBPR7FC07X4GF/Asset+28%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059098125-1H8FD4R2O2ABQFGQUQ51/Asset+29%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059098418-FLKO0DSJH7RG9NW8TTON/Asset+30%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059098697-K2A9D965HI5TZXGZRXMD/Asset+31%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059099013-C69HVL4YMZ7GVHK5EQCH/Asset+32%4010x.png Master Exhibition - Jugglethink https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655059099216-0KHIIFO61PZBPJ7C6LI3/Asset+33%4010x.png Master Exhibition - Jugglethink https://www.johanminnebo.com/master-exhibition/10 monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/423167a2-a8f2-45b8-87b4-fc5047715108/home.png Master Exhibition - 10. home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/9 monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/04a2c04b-792e-46b4-b4a8-d5c084f1ae18/lander.png Master Exhibition - 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5. balloon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/4 monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/38f1f21a-4583-4205-9fcc-3ed662095e9b/einstein.png Master Exhibition - 4. relative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/3 monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/fc979ebb-b12e-4de1-adea-3b512ad33822/friction.png Master Exhibition - 3. forces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/2 monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ecb33c76-bdb9-4539-b3d2-218de5f44f39/brain.png Master Exhibition - 2. brain - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/1 monthly 0.5 2022-05-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ad4e6702-382f-4dc9-bc53-83753cdcf007/star.png Master Exhibition - 1. world - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/master-exhibition/introduction monthly 0.5 2022-06-20 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/c0f05a85-fadb-4a68-baa6-91657d940ee9/start-of-expo-3.gif Master Exhibition - intro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655298883095-C1KDA4JFOE3QL0OLLPFB/tape-pause.png Master Exhibition - intro https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1655298885304-HF4FZ93T07OP8PJBFBFF/tape-player.gif Master Exhibition - intro https://www.johanminnebo.com/master-exhibition/croissant monthly 0.5 2022-05-28 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/c534397d-0d5d-4c96-b7dd-ebb875ba05b3/nieuwe%2Beigenaar%2Bphotoshop%2B2022%2Bv0-3.7.png Master Exhibition - Croissant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/6d41d2e4-27d9-453f-a892-d029a7e8da44/ideo+nasal+surgery+tool.png Master Exhibition - Croissant Let me ask you something: why do we prototype? To save time, or resources? You’re building something extra, that’s not part of the final product. Hardly efficient, no? Unless of course… you count on failure. On premature ugliness. And the prototype is just a test. The best prototypes work in isolation. They focus on one or more specific aspects of the idea. They help you figure out if your assumptions work. They find flaws before you do. Like this super famous early IDEO prototype for a nasal surgery tool. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/3d0679d7-8550-4f65-b398-fc5e0513b620/Asset+21%4010x.png Master Exhibition - Croissant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/3257cf8f-f7b5-4834-b81f-ec2369e31691/Asset+21%4010x.png Master Exhibition - Croissant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653592067624-T0U3DK45X2S5K2JY5ZR7/BB+sketch+dark.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653591540989-AN0GAMFHYK757KD3GJW4/BB+sketch.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653592574136-LMVS3NXYXW6ENNXWJ6XV/BB+sketch+rough.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653595396408-SSVWC0M9ZA997GUF4XJ1/BB+sketch+line+2.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653595568378-WQ8TQ1YMV1435NP6KAKS/BB+sketch+white.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653596272581-8BH4GTJZCQ51M66AO8KK/BB+sketch+block.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653597402702-M5MWO5A5Z82GU3MYQK17/BB+sketch+tear.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653597830020-98X6GGNJM2SYUXQXZYCE/BB+sketch+tear+2.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653598141482-XU80TFAT6SHDZIMCTCEZ/BB+sketch+tear+3.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653598804148-IQJTI2IX0ATYVU2IMOW1/BB+sketch+tear+4.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653599701799-RCFHKR3K0LFXD8BY2XI2/art-is-rocket-science-sketch-page-arrows.gif Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653660367787-HYVV7F2CLJ6IXG0KOVTT/BB+sketch+tear+5.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653660838625-S2GG5J2UKV2MAN9HP0AU/BB+sketch+tear+6.png Master Exhibition - Croissant https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653660920342-O0XJTO54KOBWM7W8QTB0/BB+sketch+tear+7.png Master Exhibition - Croissant https://www.johanminnebo.com/master-exhibition/prototype monthly 0.5 2022-05-27 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/6d41d2e4-27d9-453f-a892-d029a7e8da44/ideo+nasal+surgery+tool.png Master Exhibition - _prototype Let me ask you something: why do we prototype? To save time, or resources? You’re building something extra, that’s not part of the final product. Hardly efficient, no? Unless of course… you count on failure. On premature ugliness. And the prototype is just a test. The best prototypes work in isolation. They focus on one or more specific aspects of the idea. They help you figure out if your assumptions work. They find flaws before you do. Like this super famous early IDEO prototype for a nasal surgery tool. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/3d0679d7-8550-4f65-b398-fc5e0513b620/Asset+21%4010x.png Master Exhibition - _prototype - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/3257cf8f-f7b5-4834-b81f-ec2369e31691/Asset+21%4010x.png Master Exhibition - _prototype - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653592067624-T0U3DK45X2S5K2JY5ZR7/BB+sketch+dark.png Master Exhibition - _prototype https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653591540989-AN0GAMFHYK757KD3GJW4/BB+sketch.png Master Exhibition - _prototype https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1653592574136-LMVS3NXYXW6ENNXWJ6XV/BB+sketch+rough.png Master Exhibition - 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Processfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/creative-tools daily 0.75 2025-09-02 https://www.johanminnebo.com/creative-tools/wap-3 monthly 0.5 2025-09-04 https://www.johanminnebo.com/creative-tools/wap-2 monthly 0.5 2025-09-04 https://www.johanminnebo.com/creative-tools/wap monthly 0.5 2025-09-04 https://www.johanminnebo.com/creative-tools/2023/9/1/edubox-experiments monthly 0.5 2023-09-01 https://www.johanminnebo.com/creative-tools/2023/6/17/welkom monthly 0.5 2023-09-01 https://www.johanminnebo.com/dms daily 0.75 2024-05-21 https://www.johanminnebo.com/dms/2024/5/21/avans monthly 0.5 2024-05-21 https://www.johanminnebo.com/dms/2024/5/14/dms-in-zes monthly 0.5 2024-05-14 https://www.johanminnebo.com/dms/botc monthly 0.5 2024-05-14 https://www.johanminnebo.com/inspodump daily 0.75 2025-03-26 https://www.johanminnebo.com/inspodump/tigerduck-full monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/4140b945-0f79-49f8-bd82-69d79b3fdc61/tiger+ducky+v2.png INSPODUMP - TigerDuck (Full) - Make it stand out “Rubber Ducky + Tiger” Bron: Google Images https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1742997930395-30OR7N3ES3LWM46BSSEW/Death+wish+coffe.png INSPODUMP - TigerDuck (Full) - Een koffiemerk met community (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1742997931658-G71F5W7VNIGPWSFA0F97/yes+but.png INSPODUMP - TigerDuck (Full) - Yes But, de antithese van Én Én. (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1742999632804-SV2S1124ZZJHEW07JBI5/mojo.png INSPODUMP - TigerDuck (Full) - Inclusief reclamebureau én shitposting-kampioen (Copy) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/2bd7325d-0a1c-42f1-a672-1092c162e349/Screenshot+2025-03-26+at+16.37.45.png INSPODUMP - TigerDuck (Full) - Make it stand out ACC rapport 2024 https://www.johanminnebo.com/inspodump/tigerduck monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/4140b945-0f79-49f8-bd82-69d79b3fdc61/tiger+ducky+v2.png INSPODUMP - TigerDuck - Make it stand out “Rubber Ducky + Tiger” Bron: Google Images https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1742997930395-30OR7N3ES3LWM46BSSEW/Death+wish+coffe.png INSPODUMP - TigerDuck - Een koffiemerk met community https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1742997931658-G71F5W7VNIGPWSFA0F97/yes+but.png INSPODUMP - TigerDuck - Yes But, de antithese van Én Én. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1742999632804-SV2S1124ZZJHEW07JBI5/mojo.png INSPODUMP - TigerDuck - Inclusief reclamebureau én shitposting-kampioen https://www.johanminnebo.com/storytelling daily 0.75 2026-04-03 https://www.johanminnebo.com/storytelling/tips monthly 0.5 2026-03-25 https://www.johanminnebo.com/storytelling/noord-ster-hart monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/cc68326b-25f2-4b9c-a51c-478e7733008f/Asset+97%408x.png Storytelling - 12. Noord-ster-hart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/9b8ea0fe-9826-41bf-a65b-d28d1f1eaa62/Storytellingkaart+XII.png Storytelling - 12. Noord-ster-hart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/rand-van-noway monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/af70db4f-7d03-435e-81a7-0168e57f3f20/Asset+96%408x.png Storytelling - 11. Rand van noway - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/6dde8747-9ecd-47de-ba21-bf783a625a76/Storytellingkaart+XI.png Storytelling - 11. Rand van noway - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/beetje-oorlog-vinden monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/5f365799-7247-472d-80cc-117f10507d95/Asset+98%408x.png Storytelling - 10. Beetje oorlog vinden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/77c75dbc-5a3c-4454-be21-9166ed6d1e29/Storytellingkaart+X.png Storytelling - 10. Beetje oorlog vinden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/thuis-vreemd-thuis monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/ce848a23-45f4-47d1-8bcf-8e96fc825c87/Asset+95%408x.png Storytelling - 9. Thuis vreemd thuis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/b3e341d7-65e7-48a8-8db0-306871219cd1/Storytellingkaart+IX.png Storytelling - 9. Thuis vreemd thuis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/drie-bevat-magie monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/2e68845e-3964-4060-8733-e89ad2a3ac0c/Asset+99%408x.png Storytelling - 8. Drie bevat magie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/6fc34b16-2500-407b-bc3b-23496b1d5640/Storytellingkaart+VIII.png Storytelling - 8. Drie bevat magie - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/lijn-bleek-rond monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/3a301507-81f0-472f-bedf-35aed5a05d8a/Asset+100%408x.png Storytelling - 7. Lijn bleek rond - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/37a35857-2af5-4837-b8e7-a9577dd2b67d/Storytellingkaart+VII.png Storytelling - 7. Lijn bleek rond - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/niet-weten-loont monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/bd14948d-b3cc-49aa-8bf7-7f8fb6cbaa72/Asset+101%408x.png Storytelling - 6. Niet weten loont - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/447fedd1-a7a0-47f9-95d3-987cee650458/Storytellingkaart+VI.png Storytelling - 6. Niet weten loont - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/stil-sterft-uit monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/b899b7b9-7bc4-4709-9c4e-a421451d9f05/Asset+102%408x.png Storytelling - 5. Stil sterft uit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/b974671c-4c05-4c30-9577-4571180a68fd/Storytellingkaart+V.png Storytelling - 5. Stil sterft uit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/de-ander-spiegel monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/93d517f6-6215-4970-9f2e-cba1876c8968/Asset+103%408x.png Storytelling - 4. De ander-spiegel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/8bce8432-b82c-4560-9ce7-5cd0a7da72ff/Storytellingkaart+IV.png Storytelling - 4. De ander-spiegel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/de-open-deur monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/234303bb-aea2-471f-9a38-9e8abbd3cbfa/Asset+94%408x.png Storytelling - 3. De open deur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/03050ada-bacb-4c27-8a83-448ccb49601d/Storytellingkaart+III.png Storytelling - 3. De open deur - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/dit-dan-dat monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/e72cf1f4-b6c7-49ec-832f-5b48a7501af0/Asset+93%408x.png Storytelling - 2. Dit dan dat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/8d6db7e9-4367-4ce4-84c7-90a016ceedee/Storytellingkaart+II.png Storytelling - 2. Dit dan dat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/storytelling/de-weet-vloek monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f171ecad-bbd4-4f82-a17e-297ce22d66ee/Asset+92%408x.png Storytelling - 1. De weet-vloek - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1774189460797-IEHTXG6H9OXZNLNY5UUM/Asset+14.png Storytelling - 1. De weet-vloek https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1774185046671-19ZS6DEQFNB14QBNSE75/Storytellingkaart+I.png Storytelling - 1. De weet-vloek https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1774189448842-DE33V23LJ6DW3LH4CF31/Asset+15.png Storytelling - 1. 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https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916265139-K6AHJ3NHYUKCLOYZYUAE/Asset+22.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916265288-FFMHZNNF3Y38W4FIFC08/Asset+21.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916266355-THJWUBPI6QY6W9N0L8M6/Asset+20.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916266519-69JXIXZ0QGQ9Z70C1FFW/Asset+19.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916267571-HJ24SPBNKUKFX9D6FLDN/Asset+18.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916267842-6ZZ8VBGPJCLP2SJV0F05/Asset+17.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916268748-F6XJYCPPHNYNZ633XGJ3/Asset+16.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1773916269143-3U3BYVH7200FXWFSU8V7/Asset+15.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1774020497899-TFAFN4H6CPN0HE4CXAMP/Asset+65%404x.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1774892604578-JRXSR6GBIEK5YLR33WNH/Asset+77%408x.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1774892664813-0L044A71WYE059SLV0B2/Asset+76%408x.png Storytelling - De twaalf kaartjes https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1774892661158-W1UQLHY6DQ2NAVZM7F91/Asset+75%408x.png Storytelling - De twaalf kaartjes 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https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991293669-SDSGXE69Q4Y9ORGRG6CU/quick+burger+personality+screen+2.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991300973-ZTB1RMD9B12OHMA8C203/quick+burger+personality+screen+3.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991301032-63VUUZVEHQPRU95SZKOG/quick+burger+personality+screen+4.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991310836-UO9ECDHITZJAG8DLJPW8/quick+burger+personality+screen+5.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991313115-3HHEW5U61T8TZFX8WW3Y/quick+burger+personality+screen+6.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991316577-PASQ420ZQXLYZL45YW16/quick+burger+personality+screen+7.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991316722-Z565I3OIKBQYJQJFAB5A/quick+burger+personality+screen+8.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991322351-DR18ZUPRUW907CKGZ91D/quick+burger+personality+screen+9.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991322356-EI3TMSIO143NCD4E1RFH/quick+burger+personality+screen+10.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991329410-2Y1OOZGPPA5O2THZD78F/quick+burger+personality+screen+11.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518991328731-F8FXZ3JVXZ3L0Q1KVZV0/quick+burger+personality+screen+12.jpg for Quick purple https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518992082459-HBLA6ZWPY3NLD0FO7356/quick+burger+personality+screen+0.jpg for Quick purple https://www.johanminnebo.com/rfneposinepa daily 0.75 2017-12-14 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1498607458891-JGG138HNUKW329OAF4PQ/image-asset.jpeg ️ for Antwerp (FR) https://www.johanminnebo.com/lnneposinepa daily 0.75 2017-12-14 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1498607458891-JGG138HNUKW329OAF4PQ/image-asset.jpeg ️ for Antwerp (NL) https://www.johanminnebo.com/radio-work daily 0.75 2018-01-02 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1514893558739-ZEHUPQ40AM96B3L17UHN/SKM%2Bradio%2Bvisual.jpg ➕ Radio Work - <span style="color: #777777"> SKM <B>Lifeproof Radio</B> </span> - 2017 Boondoggle https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515201534526-X8EC1WJI3SB8DO4MWHIB/jimmo+advanced+thumb.jpg ➕ Radio Work - <span style="color: #777777">Jim Mobile <B>Double Data</B> </span>- radio - Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1514893880390-24P8HNTIR9APZDQ9DKG0/apen%2Bis%2Bopen%2Bthumb.jpg ➕ Radio Work - <span style="color: #777777">️ City Of Antwerp <B>A'pen is Open 2015</B> </span>- radio - Duval Guillaume https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515257960663-HUVDNAHZYO8SR81089FX/scheire+thumb7.jpg ➕ Radio Work - <span style="color: #777777"> Humo <B>Experimental radio</B> </span>- radio - 2014 Mortierbrigade https://www.johanminnebo.com/siuhtujibgnippehcsedneeriehcs daily 0.75 2021-04-12 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515257286210-HZOT1W8LA8OZU7DUMK91/scheire+png.png for Humo https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515254854202-K3H1Z5SIC45FCCE724KR/scheire+png+windtunnel.png for Humo https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515257285712-IN56L48ZRTH6CZ1W54SI/scheire+png+testosterone.png for Humo https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515257103482-9CCTT7KUOMCUZ0BVMWVL/scheire-png-uranium.png for Humo https://www.johanminnebo.com/test daily 0.75 2020-06-07 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518528637962-T389YJSY6L9JFPRX48VY/Untitled-1.jpg basted https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518528535270-ANWQ6QNEV3A1QNAVC1U7/Untitled-1.gif basted https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518528788831-TJGJH2U31IXROI8I4KPQ/Untitled-1.gif basted https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518529249218-1JWIG6RI49GM01DJ2K1Q/image-asset.gif basted https://www.johanminnebo.com/sretemitnecehtsiytefas daily 0.75 2018-02-20 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519121744935-MOMX6V396YQI0SE673B2/foon_NL.jpeg for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519121749977-BABHL5XIG2MH7ABVT8PD/oversteken_NL.jpeg for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519121747033-9BKGL25955A1PDNWDA4F/gordel_NL.jpeg for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519121745098-3C99YNC656O75PT1GX2L/glas_NL.jpeg for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519121747310-OLGCOOKZDORL39V59DXF/helm_NL.jpeg for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519121749973-B7JI6L6SH46EH8XLLUVX/pedaal_NL.jpeg for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125153112-4Q1JV3F1F7S0MSMF3P6V/popupbook+cover.png for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125136119-WT6214JGLEPXVV2DYI1R/popupbook+spread+in.png for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125139015-0PYICJ3ELTF0EQD9ROJ9/popupbook+spread+out.png for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125522865-XMWSYNGUHR0XWZVV2Y10/popupbook+spread+in.png for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125524375-P1HLGP1QQCJZBCXUQHF4/popupbook+spread+out.png for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125364257-MAYB25D4CBINZG87X0VJ/Meetlat.png for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125349313-R95JUR6FF8XH8PDOHAZ9/Remschijf.png for Brussels https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519125372190-MO36QAWWR22ZDJ950L2E/GSM_HOES.png for Brussels https://www.johanminnebo.com/oidarfoorpefil daily 0.75 2019-10-05 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520344871812-RN0A7F5SBVSSNQJNE0ET/5fb7ad60253029.5a440b7088902.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520344891699-RRH0TLPM4KC4JPUYBHKN/5fb7ad60253029.5a440b7088902.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520347553035-2JBRQ7UZHVC3RTIXRLHH/SKM+crewpic.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520348235674-T55YRST5360XEESEGAPF/itstartedwiththevisuals.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520349201033-M6HM9FNNXN8ZG6SHG695/intheendonlyonesurvives.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353223483-WWD6I29KQDSFC3BNSOPE/whatworksinvisuals.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353798678-ZRVX7SVK5NPO05E5ZDI9/specific+situations.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353797243-MEBCA9X8WEEJUAIT4IAC/fragileapproach.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353797493-HBY2ZA9YTXII776IG97T/onedaytheclient.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353794538-QNEJQAMD3HRWCRXAGYTZ/ihadtomakeastoryboard.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353793613-AEANFQNMLHP0L56WKN5Q/fromsituationstopeople.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353791539-IALW7CGC0IMKIFHI3WYF/likeacookingshow.jpg for SKM https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1520353791184-BQFWG81Z6CAZSCS5SFFN/intheend.jpg for SKM https://www.johanminnebo.com/youngdogs-work daily 0.75 2018-03-16 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518606722880-BDRJN3NDQO4V19FVYH78/vedett+roulett+thumb+v4.1.jpg ➕ Youngdogs Work - <span style="color: #777777"> Vedett <B>Roulett</B> </span>- POS - 2017 YoungDogs https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518536697421-UPVQRTDE4IZC3P73EIC8/casethumb+TML+2018.jpg ➕ Youngdogs Work - <span style="color: #777777"> Tomorrowland <B>∞ After Movie</B> </span>- digital - 2017 YoungDogs https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521215849439-BAEQJPJKKDRSOJ6HGGGM/komono+new+thumb.jpg ➕ Youngdogs Work - ️ <span style="color: #777777">Komono <B>If Eyes Could Talk</B></span>- stunt - 2017 YoungDogs https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521207739963-H99BT49WIQC36IUJMP0F/neuhaus+thumb+2018b.jpg ➕ Youngdogs Work - <span style="color: #777777"> Neuhaus <B>Chocolate Crown Jewels</B> </span>- POS - 2016 YoungDogs https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521209779390-XU2VNYFVOEJ9LATOVGVY/Q+thumb.jpg ➕ Youngdogs Work - <span style="color: #777777">Qmusic <B>TV Blockbusters on the radio</B></span>- 2017 YoungDogs https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521210327169-77NZNCF6Z1OX8CSVROUK/travel+quotes+board.jpg ➕ Youngdogs Work - <span style="color: #777777">Sunweb <B>Travel Quotes</B></span>- social guerrilla - 2018 YoungDogs https://www.johanminnebo.com/srekcitsgnikrowten daily 0.75 2020-03-01 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1523348036975-KGVEJVE6GXGASDBJPESI/basbar+stickers+alt.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521306865970-J5EXQTARQM3HWOMNWO0V/%3Cimg+data-load%3D%22viewport%22+%7B%40%7Cimage-meta%7D%3E ️ for BAS The one that has your name on it. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521322527338-VNT9PAMJ3TUD2YVTFGOK/grootvierkant2.jpg ️ for BAS The one that says: "I skip commercials on TV, even though I totally work in advertising" https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521322557437-KZSF1S2PCIMPHK5BTTFA/kleinvierkant1.jpg ️ for BAS The 'social experiment' that is also a sticker. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521322680813-RSA7HHG592Q5EYPEFLDC/kleinvierkant2.jpg ️ for BAS The one that says I'm a good, normal, person. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521322573716-UBXTI88JUD1U4MYAT85N/langverticaal1.jpg ️ for BAS The one that poked a little bit of fun at our teacher's (in)famous past. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521322606389-FKPW7Q3P2HZ3XBZV0QHX/kortverticaal1.jpg ️ for BAS The obligatory 'Music is in my DNA'-tattoo-sticker https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324274959-AQBNESJVEN3TMFFLS73J/ministrookje1.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521322879977-QUH5TWPOFXKVHRETHHD5/langhorizontaal1.jpg ️ for BAS The one that says: "Come join me in an endless stroll through memory lane full of coffee, oil paint, nude models and crazy Art professors we used to have." https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521322838601-EZREC1O0UERJQVQ8A5D0/kleinvierkant3.jpg ️ for BAS The sticker that has 'pessimist' written all over it. Wasn't very popular for some reason ... https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324322836-8IIVMT01ZW5CWBBV79AG/grootvierkant3.jpg ️ for BAS Thé archetypical agency Nerf Gun. Worn most by developers, creatives, and fun people in general. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324432931-N4WA94TOGHHXKHYYQVQA/ministrookje2.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324479521-EBXT6TEV6YOKKQ3HJE2A/ministrookje3.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324369536-KO1OELHQ83N3QMOTY4CD/image-asset.jpeg ️ for BAS A fly snorting coke. Or is it sugar? Only a true party animal knows! https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324551260-KXAEEMY8C5MFX2HENISB/kleinvierkant4.jpg ️ for BAS The much more popular counterpart of the pessimist-tag. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324643173-8YYWZWAY2BSVP5I35W4Q/ministrookje4.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324840424-J1ZAV37V2TE9YGCQTL8O/korthorizontaal2.jpg ️ for BAS The tag that helps lonely planners find other planners so they can plan to be lonely together. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324592510-862FDVLEHCTF8ACYT4KY/korthorizontaal1.jpg ️ for BAS The Adobe™ Genie lamp, signals people you 'know your onions'. Just like that, you became a help desk. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521325103134-I0H7BTM0DB13EI06FC29/image-asset.jpeg ️ for BAS The hommage to an agency I used to work for ... https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324862772-G1UJCCMK6KI9AFBOCBC9/kortverticaal3.jpg ️ for BAS Mark of the number crunchers & sleazy sales people. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521325120951-HFI7VIIDGVB62A15G39Q/kleinvierkant5.jpg ️ for BAS The one that says 'I'm the spawn of Satan' ... Okay, yés it could also mean that you have cats and or toddlers' but I'm not buying it! https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521324940464-0I2X0A2HHIZ0PFO8TGYW/ministrookje5.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521325161471-MNUHABD7TJEGTR01AQKA/ministrookje6.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521325141904-CJSQ37FZ94SY0QGO0C0F/ministrookje7.jpg ️ for BAS https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1521325189463-GV5ZRDGNGX63VKTJTASM/grootvierkant5.jpg ️ for BAS The one every digital person can relate to. And ironically the most analogue sticker of the entire series. https://www.johanminnebo.com/for-skittles daily 0.75 2018-04-06 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1523007124939-5NNVU7P1K1P9DAHN7WYR/little-professor-slideshow-2018-cut-up.gif for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455377875521-4KQLUVTQ68VTJX8P0W24/rainbow-logo+carnaval.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455118355041-P0QIY90H3T47HFEYCQ4W/display+mockup+skittles+1.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455118243404-NR0XFTEQI5F606NO5DOB/display+mockup+skittles+2.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455122183400-MEMYT7Y7TILA985RUNMO/display+mockup+skittles+3.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455122759632-UQZQDDV2YKHR14BJ7IDE/display+mockup+skittles+4.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455127517498-F8MJ2WWMB084DHXRLO16/display+mockup+skittles+5.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455128076361-SU5YR0R3Q1WKSOQM58G9/display+mockup+skittles+6.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455128366371-XHBE1X4UJTUICAKMDRTQ/display+mockup+skittles+7.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455129678124-FJ0DVC4MOHD5O2N61FQ7/display+mockup+skittles+8.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455146316241-9G8TKJ7LY5CIR0AB2GRN/iPad+skittles-.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455378662275-NWIE78UIHB8MQGVB70VK/iPad+skittles+2-.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455378664039-L2Y45JAE1C4G55KJ8QAB/iPad+skittles+3-.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1461506207416-EI4RLLEGDCG0RID3S1B6/skittles+macbook+mockup.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1461506207671-RR67YI0U0F4L0PCMMS15/skittles+macbook+mockup2.jpg for Skittles v2 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1455455347076-BCWPHWBT247LYXTNXFJP/skittles-footer.gif for Skittles v2 https://www.johanminnebo.com/school-work daily 0.75 2018-04-06 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1522991531853-SCPFHQNF6YJ9KI9ZPEMU/preview%2Bgoedkopera%2B2017%2Bthumb.jpg ➕ School Work - <span style="color: #777777"> Operaballet <B>Goedkopera</B> </span>- tactical - 2015 Swiped https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1522991531524-VRQAXGGJHBQDKNOBIDM6/adwords%2Bthumb%2B2018.jpg ➕ School Work - <span style="color: #777777"> Occupy <B>Clicking Protest</B></span> - stunt - 2014 (W+K competition) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1522991534256-SWJ2KA4CC4DRJMXI5PMW/wacht%2Bjeroen%2Bsite%2Bthumb%2B2018.jpg ➕ School Work - <span style="color: #777777"> Vrt Digital <B>Wacht Jeroen</B> </span>- Mobile - 2014 Belgian Ad School https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1522991534551-J8O6IZHLSP6S6HM0BQJT/skittle%2Bprofessor%2Bthumb%2BmkV.jpg ➕ School Work - <span style="color: #777777"> Skittles <B>Skittle Professor</B></span> - webshop - 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1517501587197-DUX8SWV5TEDKK5OAHVO2/casethumb%2Bmaster.jpg ➕ School Work - <span style="color: #777777"> Master <B>Designing Happiness</B> </span>- 2014 Sint-Lucas Antwerpen https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1514819571153-TVTCU5FREVHHF0NMK0WB/lektroluv%2Bvinyl%2Bthumb2.jpg ➕ School Work - <span style="color: #777777"> Dr. Lektroluv <B>180.000 mg</B> </span>- CD launch/packaging - 2012 Sint-Lucas Antwerpen https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1517518428288-9JM0VHRWBSY3P6SFWX25/merci+pov+2017+v2.1.jpg ➕ School Work - <span style="color: #777777"> Storck <B>Nothing says 'sorry' like Merci.</B> </span>- Packaging - 2012 Sint-Lucas Antwerpen https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519039521803-ETRKJ7JDB4B9Q60I2Y9Z/eggnergy+packaging+halfsmall.jpg ➕ School Work - <span style="color: #777777"> VLAM <B>Eggnergy</B> </span>- outdoor/film - 2012 Sint-Lucas Antwerpen https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519133248680-F5Z6RIJVX7L9V3CLQFGP/thum+lightover.jpg ➕ School Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519132955956-4XX6W7BZY8YNOERUBCJN/magazine%2Bseconds%2Bhotel%2B2.jpg ➕ School Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515247031496-CD4BACFJNXOT2KB4AA1A/dixi+Doxi+thumb.jpg ➕ School Work - <span style="color: #777777"> Non-profit <B>Dixi Doxi</B> </span>- Guerrilla - 2011 Sint-Lucas Antwerpen https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518611475994-E0AVX8E3LHS00ANDG3KK/many+faced+logo.jpg ➕ School Work - <span style="color: #777777"> Personal <B>The Many Faced Logo</B> </span>- Logo design https://www.johanminnebo.com/kutmobiel daily 0.75 2018-07-02 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519955393707-RGHCA35GRRKG7WHPF9E1/SKM%2Bradio%2Bvisual.jpg kutmobiel - <span style="color: #777777"> SKM <B>Lifeproof radio </B> </span> - 2017 Boondoggle https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519954677290-3ZXCWFYMLBDN0VYTPQRK/basbar%2Bstickers%2Balt%2B2.jpg kutmobiel - <span style="color: #777777"> BAS Alumni <B>Basbar Stickers </B> </span>- design - 2018 Freelance https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518274157170-25EI47JRFJSNWI7SKRZQ/wacht+jeroen+site+thumb+2018.jpg kutmobiel - <span style="color: #777777">Vrt Digital <B>Wacht Jeroen</B></span> - UX, Mobile - 2014 Belgian Ad School https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515426927720-M27T3XEJDBZYI6QM1Z37/skittle+professor+thumb+mkV.jpg kutmobiel - <span style="color: #777777"> Skittles <B>Skittle Professor</B></span> - webshop - 2014 E-commerce masterclass https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515189529044-OGOGM0RUEULY214LXNL9/jimmo+advanced+thumb.jpg kutmobiel - <span style="color: #777777">Jim Mobile <B>Double Data</B> </span>- radio - 2016 Happiness https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518606561068-3R6DOG5ATQ8JEKFMUSBV/vedett+roulett+thumb+v4.1.jpg kutmobiel - <span style="color: #777777"> Vedett <B>Roulett</B> </span>- POS - 2017 YoungDogs https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1514556791740-YRTZO9M2W6JBVB51PJ7L/besteuitvinding+met+logo+2017.jpg kutmobiel - <span style="color: #777777"> Radio 1 <B>Greatest Belgian Invention</B></span> - TVC - 2013 Mortierbrigade https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518994734673-55VFOFH99RG4LT7Y1JJE/Quick+-+VR.jpg kutmobiel - <span style="color: #777777"> Quick <B>Social</B> </span>- Social media - 2016 Happiness https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518536860970-KDU9N020PYB4SXT93UZY/casethumb+TML+2018.jpg kutmobiel - <span style="color: #777777"> Tomorrowland <B>∞ After Movie</B> </span>- digital - 2017 YoungDogs https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518276495812-DDVEOXTD841WL8M48T1Y/adwords%2Bthumb%2B2018.jpg kutmobiel - <span style="color: #777777"> Occupy <B>Weaponized Adwords</B></span> - stunt - 2014 (W+K competition) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519954360919-9C29NDS7P6KG21FW1S1A/aidsfonds%2Bthumb.jpg kutmobiel - <span style="color: #777777"> Aids Fonds <B>#FWPP</B> </span>- Integrated - 2015 Sue Amsterdam https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519955789001-E8LCODWV0ZLFBFBBN2RS/Brigadisms+introsettings+4+logo_o.jpg kutmobiel - <span style="color: #777777"> UC Sint-Lucas Antwerp <B>Brigadisms</B></span> - Design - 2013 Personal https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1525185832376-9C8YGQ9M16RA1K35N4VA/escape+room+in+a+view+thumb+2.jpg kutmobiel - <span style="color: #777777"> ️ Personal <B>Escape-room-in-a-view</B> </span>- Illustration 2018 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1523023040015-YI2JK9TIIUFJLJCMDFAS/phonefullness+thumbs+c.jpg kutmobiel - <span style="color: #777777"> Jim <B>Phonefullness</B> </span>- brand relaunch - 2016 Happiness https://www.johanminnebo.com/work daily 0.75 2020-07-13 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591773697650-LTGH6NGGSKSBIX9WDHTC/66638697_2216174931765374_3794091791943204864_o-1.jpg Work 2019 - Creativity & Copywritivity since 2014 Hi, I’m Johan. Every day, I get up at 5am. Excited, because I get to solve interesting problems with my buddy & art director Manoah. I also love my students, improvisation & your new haircut. Welcome. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869437399-YCY25H7IX7VRC281QG1W/Schermafbeelding+2020-01-12+om+23.49.22+copy.jpg Work 2019 - Rethinking ImproBubble In 2019, at age 27, I became a ‘board member’ of the nicest improv school I ever attended. How? https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569662242696-H6757HWWV9FF6SEQKFTY/majonaise%252Bthumb.jpg Work 2019 - Majonaise Majo with a J, is that a typo? No, it’s our combined portfolio! Our best advertising work. In one place. How very convenient for you … https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Work 2019 - The Story of Pietertje A heartwarming story about all your ideas getting killed, and why you need to produce many. Talk & booklet - AP College Antwerp 2019 Available upon request https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569591110436-D8034WXNSCK0H28J2PYP/IMG_4385.jpg Work 2019 - CroqueCup A brand new recipe for the annual alumni night. + a speech I gave that became quite the sensation. Sadly, no decent aftermovie exists. Sadly. Very sadly. Event for Belgian Ad School - BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Work 2019 - Crafting✂️Culture I set myself the goal to use my hands more. It started with a Halloween cake, then a secret Santa gift, then a sculpture for the Easter competition. And now I do it for our clients. Physical media for Digitas/Publicis - 2018, 2019 Available upon request https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569063064338-RL711L8UJC2JP3KSP1X9/Orange%2BEB%2Bthumb%2Bgrey.jpg Work 2019 - Proud to Be: Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … - Digitas/Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Work 2019 - LifeProof Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding - Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Work 2019 - Quick Experiments Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot for Quick - Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Work 2019 - DoubleData All the silly things we do online, times two. Radio for JIM Mobile - Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Work 2019 - First World ProblemPills Buy these quirky pills to solve your (first world) problem. Pay to give lifesaving medicine to a patient in need. Fundraiser for Aids Fonds - Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Work 2019 - Greatest Inventions Which Belgian invention is the greatest of all time? A question so futile, we used it to make 30” videos. TV commercials for Radio 1 - Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Work 2019 - WachtJeroen Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital - Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Work 2019 - SkittleProfessor There are roughly 168 Skittles in a bag. The bag costs $1,3. So 1 Skittle = $0,0077 … But what is everything else worth? Webshop concept - e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Work 2019 - Networking Stickers If people, like websites, wore meta-tags, we would all find our soulmate during an after-work-networking-event. Design project for Belgian Ad School - BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Work 2019 - Test Tube Radio We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine - Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Work 2019 - Weaponized Adwords Giving Wall Street moguls a taste of their own medicine to impress Wieden+Kennedy on a portfolio night in London. Digital protest for Occupy - Personal 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062967041-4M9ISR6P31BBJL4DSKVT/vedett%252Broulett%252Bthumb%252Balt.jpg Work 2019 - VedettRoulett Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett - YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Work 2019 - Never Ending Aftermovie Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML - YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605069173-RJGGBH1GDDUO3598VS10/Brigadisms%2Bintrosettings%2B4%2Blogo_o.jpg Work 2019 - Brigadisms The more you mess up, the wiser you get. In that regard my first internship was super interesting. And in all the other regards too. Bunch of quotes - Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Work 2019 - AuditiveDrugs A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv - UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Work 2019 - Eggs With Attitude A basic food product positioned in a very unlikely way. Campaign for VLAM - UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Work 2019 - the PerfectGift Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci - UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Work 2019 - DixiDoxi Keeping the streets clean with ... canine porter potties! Public service campaign - UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/yrteoptibahww daily 0.75 2019-03-07 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1551784586013-3M82H1T6MGSPA94H5CM5/wwv1-schoenenbed.jpg for WW https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1551784586132-O1JHVGV4FNZT0Z7OXWB9/wwv2-suikerselder.jpg for WW https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1551784580458-U4UESTI6HYA1VA6V72IV/wwv3-lifttrapFR.jpg for WW https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1551784580457-2QY3PXVVT9QQ9N2VRB06/wwv3-lifttrap.jpg for WW https://www.johanminnebo.com/stnemirepxe-kciuq daily 0.75 2020-07-26 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570315619984-R8KOM6YAGNV5ZDK00I59/quick+vr+Glasses+on.jpg for Quick https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351118807-56M9AJ0AMN3IU071A2V3/quick+burger+personality+screen+2.jpg for Quick https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351117601-PKVUTI0NK7T280URDZ21/quick+burger+personality+screen+3.jpg for Quick https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351116171-1U1ILEDAD6FXSG37DR9E/quick+burger+personality+screen+4.jpg for Quick https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351112996-F0QLTF1ZLSUMZCF8C6HP/quick+burger+personality+screen+5.jpg for Quick https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351112078-53YM762D7Y6GFD8JWHPG/quick+burger+personality+screen+6.jpg for Quick https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351105046-DQ6DZRWEVORYTSB7LJ27/quick+burger+personality+screen+7.jpg for Quick 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https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351081614-BELDOXWG11S9PWYU2OHJ/quick+burger+personality+screen+1.jpg for Quick https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570901489404-TCSTH1IZIPJT2L50TJZV/quick%2Bnew%2Bchocolate%2Bburger%2B2.jpg for Quick https://www.johanminnebo.com/design-work-1 daily 0.75 2019-10-30 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1572448083329-2SSIJ3WVUL37UBKNQDAC/66638697_2216174931765374_3794091791943204864_o.jpg Copy of ➕ Design Work - A few designs I graphicked: https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1544187744505-FL46Y8UU5OC6CHN6DRX7/vleesposter.png Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518721282078-0M7YOFLOQEDK4BLKM2T9/basbar+stickers+alt+2.jpg Copy of ➕ Design Work <span style="color: #777777"> BAS Alumni <B>Network stickers</B> </span>- design - 2018 Freelance https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518714972348-T61CZAR8B6PQPX23FQV3/basted+thumb.jpg Copy of ➕ Design Work <span style="color: #777777"> BAS Alumni <B>Basted talks</B> </span>- design - 2017 Freelance https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518720753284-9WIOA8PYIBN0Q63WKI6U/bas+peter+meterkaartjes.jpg Copy of ➕ Design Work <span style="color: #777777"> BAS Alumni <B>Mentor cards</B> </span>- design - 2017 Freelance https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1518724803256-U8TJADSYH5YOC0R6HC42/Super+Flyer+Mockup+2018.jpg Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519134403137-JK7X7BS8DNK0FJ1OZ18A/woordzoeker-v2.jpg Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519134207815-4VCN6TC1602YUC22ALZ3/escape+room+in+a+view+thumb.jpg Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1519133714805-ZXZEQ1I0RGEF6R2CP9CV/reflux+background.jpg Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1502004741417-UM7YHQ1BAVVBCDJK2IYU/hero+u+2017+3.jpg Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1501981994516-6SCB5BTPJGF6M692E2M3/sprookjeskamp.jpg Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1501343217734-JW9R4WZAVY34A70MARG9/Schermafbeelding+2017-07-29+om+17.46.38.png Copy of ➕ Design Work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1502007044686-8ST9YOZ23QMAUW1R24OO/mieke.jpg Copy of ➕ Design Work https://www.johanminnebo.com/elbbuborpmigniknihter daily 0.75 2020-01-18 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570315619984-R8KOM6YAGNV5ZDK00I59/quick+vr+Glasses+on.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351118807-56M9AJ0AMN3IU071A2V3/quick+burger+personality+screen+2.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351117601-PKVUTI0NK7T280URDZ21/quick+burger+personality+screen+3.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351116171-1U1ILEDAD6FXSG37DR9E/quick+burger+personality+screen+4.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351112996-F0QLTF1ZLSUMZCF8C6HP/quick+burger+personality+screen+5.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351112078-53YM762D7Y6GFD8JWHPG/quick+burger+personality+screen+6.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351105046-DQ6DZRWEVORYTSB7LJ27/quick+burger+personality+screen+7.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351104366-V9KZBG6DLKD0Q0CHG0F5/quick+burger+personality+screen+8.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351099781-YYCKJRYQKXMEQBF59QKF/quick+burger+personality+screen+9.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351098382-5THZ0PPF4XAZOAOYIRKJ/quick+burger+personality+screen+10.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351085224-Q0WU790DGKQ7B1BJZW6Q/quick+burger+personality+screen+11.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351084120-4IG0CEF9TSTVI4H5JZTU/quick+burger+personality+screen+12.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351082104-VUXXDQ8PQKQ40K8JXA2X/quick+burger+personality+screen+13.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570351081614-BELDOXWG11S9PWYU2OHJ/quick+burger+personality+screen+1.jpg for ImproBubble https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570901489404-TCSTH1IZIPJT2L50TJZV/quick%2Bnew%2Bchocolate%2Bburger%2B2.jpg for ImproBubble https://www.johanminnebo.com/dtp-keuzevak-branding-oud daily 0.75 2020-04-05 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1584310433624-40WVO4UX446SBXFLYOCO/logo+dtp.png DTP keuzevak – Branding (V1) https://www.johanminnebo.com/xxxx daily 0.75 2021-02-02 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg <span style="color: black"><B>Projects: </B></span> - Creativity & Copywritivity since 2014 Hello, I’m Johan. My students and I are always chasing obvious ideas nobody thought of before. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg <span style="color: black"><B>Projects: </B></span> - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg <span style="color: black"><B>Projects: </B></span> - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg <span style="color: black"><B>Projects: </B></span> - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg <span style="color: black"><B>Projects: </B></span> - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg <span style="color: black"><B>Projects: </B></span> - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg <span style="color: black"><B>Projects: </B></span> - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg <span style="color: black"><B>Projects: </B></span> - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg <span style="color: black"><B>Projects: </B></span> - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg <span style="color: black"><B>Projects: </B></span> - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg <span style="color: black"><B>Projects: </B></span> - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg <span style="color: black"><B>Projects: </B></span> - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg <span style="color: black"><B>Projects: </B></span> - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg <span style="color: black"><B>Projects: </B></span> - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg <span style="color: black"><B>Projects: </B></span> - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg <span style="color: black"><B>Projects: </B></span> - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg <span style="color: black"><B>Projects: </B></span> - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg <span style="color: black"><B>Projects: </B></span> - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg <span style="color: black"><B>Projects: </B></span> - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg <span style="color: black"><B>Projects: </B></span> - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg <span style="color: black"><B>Projects: </B></span> - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg <span style="color: black"><B>Projects: </B></span> - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg <span style="color: black"><B>Projects: </B></span> - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg <span style="color: black"><B>Projects: </B></span> - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg <span style="color: black"><B>Projects: </B></span> - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg <span style="color: black"><B>Projects: </B></span> - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg <span style="color: black"><B>Projects: </B></span> - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg <span style="color: black"><B>Projects: </B></span> - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg <span style="color: black"><B>Projects: </B></span> - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg <span style="color: black"><B>Projects: </B></span> - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg <span style="color: black"><B>Projects: </B></span> - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg <span style="color: black"><B>Projects: </B></span> - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/sidebar daily 0.75 2021-10-07 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1598906515513-W4F3TFBL6EJCPHVPUNXW/Asset+4%404x.png Sidebar redactioneel ontwerp https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1601058592601-8G3FIL1WJMS2HMARVS9T/Asset+9%404x.png Sidebar redactioneel ontwerp https://www.johanminnebo.com/portfolio-2020 daily 0.75 2023-05-26 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg portfolio 2020 - Creativity & Copywritivity since 2014 Hello, I’m Johan. My students and I chase the most obvious ideas nobody else thought of before. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg portfolio 2020 - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg portfolio 2020 - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg portfolio 2020 - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg portfolio 2020 - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg portfolio 2020 - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg portfolio 2020 - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg portfolio 2020 - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg portfolio 2020 - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg portfolio 2020 - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg portfolio 2020 - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg portfolio 2020 - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg portfolio 2020 - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg portfolio 2020 - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg portfolio 2020 - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg portfolio 2020 - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg portfolio 2020 - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg portfolio 2020 - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg portfolio 2020 - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg portfolio 2020 - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg portfolio 2020 - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg portfolio 2020 - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg portfolio 2020 - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg portfolio 2020 - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg portfolio 2020 - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg portfolio 2020 - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg portfolio 2020 - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg portfolio 2020 - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg portfolio 2020 - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg portfolio 2020 - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg portfolio 2020 - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg portfolio 2020 - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/timeline daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg Timeline - Some folks prefer the full story You and I are much alike in that regard. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png Timeline https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg Timeline - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg Timeline - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg Timeline - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg Timeline - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg Timeline - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg Timeline - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg Timeline - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg Timeline - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg Timeline - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Timeline - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg Timeline - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg Timeline - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Timeline - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg Timeline - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Timeline - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Timeline - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Timeline - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Timeline - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Timeline - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg Timeline - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Timeline - Can Skittles make even calculus fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Timeline - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Timeline - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Timeline - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg Timeline - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Timeline - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Timeline - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Timeline - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Timeline - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Timeline - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Timeline - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/upcoming-projects daily 0.75 2021-02-11 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg Upcoming Projects - There’s always room for one more I love projects. Jobs, commissions, requests, favours, passions, … dreams with a deadline. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png Upcoming Projects https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg Upcoming Projects - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg Upcoming Projects - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg Upcoming Projects - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg Upcoming Projects - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg Upcoming Projects - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg Upcoming Projects - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg Upcoming Projects - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg Upcoming Projects - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg Upcoming Projects - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Upcoming Projects - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg Upcoming Projects - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg Upcoming Projects - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Upcoming Projects - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg Upcoming Projects - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Upcoming Projects - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Upcoming Projects - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Upcoming Projects - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Upcoming Projects - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Upcoming Projects - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg Upcoming Projects - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Upcoming Projects - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Upcoming Projects - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Upcoming Projects - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Upcoming Projects - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg Upcoming Projects - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Upcoming Projects - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Upcoming Projects - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Upcoming Projects - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Upcoming Projects - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Upcoming Projects - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Upcoming Projects - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/portfolio-2020-late daily 0.75 2023-05-26 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png portfolio 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617528420386-9EN468DHT9Q0ZUJHN65O/952a86a7-d11c-42bf-b892-7c881f6401ef.jpg portfolio 2020 - How far can you push a regular school project? I was asked to coach a two-months-bachelors-project for a real client who wasn’t very keen on working with our students at first. So: we started an agency and made the national news. Project: Social Farm for AP Hogeschool 2021 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617724266151-Y7MAK26FXGAV2UCTB8NT/atvnieuws.jpg portfolio 2020 - What object reflects this past year best? Our street has a solidarity group on Whatsapp. For it’s first anniversary, my brother and I painted TP-sheets. Mostly with inside jokes, but that didn’t stop the press, ATV & daily tourists. “A shitty year in toilet paper” for Boudewijnsstraat 2021 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg portfolio 2020 - Can future marketing managers become artists? Usually students get tutorials. I built them a virtual art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg portfolio 2020 - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg portfolio 2020 - Opening in lockdown? A student address inspired by what’s not possible right now. Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg portfolio 2020 - ⏲ Is Instagram the key to solving food waste? What if food pics become expiration date reminders? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg portfolio 2020 - Can you cancel any noise while studying? Sony helps students with a resit study at Pukkelpop. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg portfolio 2020 - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and improviser. I help with his brand & train his interns to take my ideas further. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg portfolio 2020 - “Teaching is debugging old versions of yourself.” But how does that work when students can only email you? Covid-proof-coaching-method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg portfolio 2020 - Can you outsmart the Holiday commercials? Supermarkets spend millions on Holiday sentiment. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg portfolio 2020 - Did my teacher just become my client? In 2018 I studied at ImproBubble: Brussel’s premium improv school. A year later, at age 27, I became a board member. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg portfolio 2020 - Applied arts are tough. 93% is rejection. Now, how do you say that gently? Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg portfolio 2020 - Can a cook-off replace a mentorship program? I wrote a new recipe for our alumni kickoff. And a speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg portfolio 2020 - Did you know Orange is a Top Employer? They would never brag. So we, hired an actor. Video, webcopy, … – Publicis 2018 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg portfolio 2020 - Radioproof fashion? SKM’s clothes aren’t just pretty, they’re practical too. Radio for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg portfolio 2020 - Networking 2.0? These stickers help you see what someone is about. Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg portfolio 2020 - Is our online behavior maybe a little bit funny? Double data. You know … for likes and stuff. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg portfolio 2020 - How do you react when people think you’re dead? Even if Burger King buys Quick, Quick will never disappear. Stunt(s) for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg portfolio 2020 - Can Tomorrowland continue after summer? What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg portfolio 2020 - Too many choices? This robot helps you choose (Vedett). POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg portfolio 2020 - ±168 Skittles in a $1,3 pack. So 1S = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg portfolio 2020 - Can pills cure bad wifi? No. But they can cure medicine inequality. Fundraising for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg portfolio 2020 - Occupying Wall Street using Adwords? Back in 2014 you could! It’s how I tried to win my dream job. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg portfolio 2020 - How do you pause a tv chef, while cooking? Imagine begging Jeroen Meus to wait for you. And he listens! Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg portfolio 2020 - How do you show an internship without work? Life lessons learned at Mortierbrigade—and other places. Typographic posters – UC Sint-Lucas Antwerp 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg portfolio 2020 - Skates or asphalt: which one is greater? A question so curious, we used it launch the new Radio 1. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1618386083755-0UMSJLN5UCM4B5LO4AZZ/scheire+thumb+2021+simpler.png portfolio 2020 - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire while recording radio commercials for Humo – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg portfolio 2020 - Can a music album have medicinal qualities? Auditive narcotics prescribed by real doctors. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg portfolio 2020 - Do ‘protein’ or ‘energy’ make you think of eggs? An egg brand, inspired by protein shakes & energy drinks. Campaign concept for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg portfolio 2020 - Is Merci the perfect gift for every occasion? Helping Merci ‘unlock 4 new markets’, by removing the logo. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg portfolio 2020 - Can a restroom be the solution to dog poo? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/teacher-journey daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg Teacher Journey - Some things you don’t learn in school Unless of course, you are the teacher. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png Teacher Journey https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg Teacher Journey - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg Teacher Journey - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg Teacher Journey - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg Teacher Journey - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg Teacher Journey - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg Teacher Journey - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg Teacher Journey - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg Teacher Journey - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg Teacher Journey - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Teacher Journey - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg Teacher Journey - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg Teacher Journey - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Teacher Journey - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg Teacher Journey - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Teacher Journey - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Teacher Journey - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Teacher Journey - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Teacher Journey - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Teacher Journey - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg Teacher Journey - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Teacher Journey - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Teacher Journey - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Teacher Journey - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Teacher Journey - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg Teacher Journey - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Teacher Journey - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Teacher Journey - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Teacher Journey - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Teacher Journey - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Teacher Journey - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Teacher Journey - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/advertising-portfolio daily 0.75 2021-02-10 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg Advertising Portfolio - The best ideas are obvious The kind of obvious nobody thought of before. Hi, I’m Johan. I do this for a living. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png Advertising Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg Advertising Portfolio - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg Advertising Portfolio - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg Advertising Portfolio - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg Advertising Portfolio - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg Advertising Portfolio - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg Advertising Portfolio - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg Advertising Portfolio - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg Advertising Portfolio - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg Advertising Portfolio - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Advertising Portfolio - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg Advertising Portfolio - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg Advertising Portfolio - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Advertising Portfolio - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg Advertising Portfolio - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Advertising Portfolio - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Advertising Portfolio - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Advertising Portfolio - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Advertising Portfolio - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Advertising Portfolio - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg Advertising Portfolio - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Advertising Portfolio - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Advertising Portfolio - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Advertising Portfolio - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Advertising Portfolio - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg Advertising Portfolio - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Advertising Portfolio - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Advertising Portfolio - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Advertising Portfolio - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Advertising Portfolio - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Advertising Portfolio - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Advertising Portfolio - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/design-portfolio daily 0.75 2021-04-03 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg Design Portfolio - Some designs I graphicked Branding, posters, websites, ... I’ll let the images speak for themselves now: https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png Design Portfolio https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg Design Portfolio - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg Design Portfolio - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg Design Portfolio - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg Design Portfolio - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg Design Portfolio - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg Design Portfolio - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg Design Portfolio - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg Design Portfolio - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg Design Portfolio - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Design Portfolio - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg Design Portfolio - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg Design Portfolio - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Design Portfolio - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg Design Portfolio - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Design Portfolio - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Design Portfolio - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Design Portfolio - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Design Portfolio - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Design Portfolio - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg Design Portfolio - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Design Portfolio - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Design Portfolio - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Design Portfolio - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Design Portfolio - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg Design Portfolio - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Design Portfolio - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Design Portfolio - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Design Portfolio - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Design Portfolio - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Design Portfolio - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Design Portfolio - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/writing-samples daily 0.75 2021-04-03 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg Writing Samples - Creativity & Copywritivity since 2014 Hi, I'm Johan. I twist words like balloon animals, for your entertainment (and or KPIs). https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617423481887-A9NMVG68616KYCGXDMXH/portrait+ascii+contrast.jpg Writing Samples https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg Writing Samples - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg Writing Samples - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg Writing Samples - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg Writing Samples - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg Writing Samples - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg Writing Samples - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg Writing Samples - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg Writing Samples - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg Writing Samples - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Writing Samples - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg Writing Samples - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg Writing Samples - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Writing Samples - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg Writing Samples - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Writing Samples - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Writing Samples - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Writing Samples - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Writing Samples - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Writing Samples - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg Writing Samples - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Writing Samples - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Writing Samples - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Writing Samples - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Writing Samples - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg Writing Samples - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Writing Samples - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Writing Samples - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Writing Samples - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Writing Samples - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Writing Samples - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Writing Samples - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/usability-lab daily 0.75 2021-04-03 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1597318942932-Q2N6HBESYP627MECTDAO/webbanner+v3+copy+2+copy.jpg Usability Lab - Not quite advertising, nor design Strange contraptions that do more than “art serving money”. This is me at my most Da Vinci. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png Usability Lab https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg Usability Lab - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg Usability Lab - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg Usability Lab - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg Usability Lab - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg Usability Lab - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg Usability Lab - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg Usability Lab - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg Usability Lab - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg Usability Lab - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg Usability Lab - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg Usability Lab - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg Usability Lab - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg Usability Lab - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg Usability Lab - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg Usability Lab - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg Usability Lab - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg Usability Lab - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg Usability Lab - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg Usability Lab - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg Usability Lab - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg Usability Lab - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg Usability Lab - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg Usability Lab - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg Usability Lab - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg Usability Lab - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg Usability Lab - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg Usability Lab - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg Usability Lab - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg Usability Lab - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg Usability Lab - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg Usability Lab - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/copy daily 0.75 2021-04-03 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623226-5PZ46WTT51I8JA878VO2/1.+selected+works+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612305696529-3VZRUKTB2EZK48WZO6LT/2.+current+focus+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302623976-6XQRZ9UGE6R8P52NVT86/3.+ad+man+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624275-P838XKYMJH2X0GJLQGE4/4.+writer+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624669-8TY1R020A1EDAA4CPU35/5.+teacher+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302624898-WVQZXWI60GK0JTAEBWOK/6.+graphic+designer+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626041-AAXTRORTOG9YI2KJH00R/7.+platform+builder+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1612302626220-6I4MMCF1VJFFZF26UXPL/8.+time+line+copy.png copy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg copy - Can ' that’s not possible right now' be optimistic? I was so inspired by this common, negative COVID-19 saying that I made it the leitmotif of this year’s BAS opening speech. Speech for Belgian Ad School – BASTA 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg copy - ⚰️ Is death reversible? We showed Belgians that even the last page can be turned, with a press ad on the back of De Standaard newspaper. Print ad for RebornToBeAlive – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1602159762136-PTELA8Z8B90BAFSODXAQ/unicorn%2Bphotomontage%2Bv4.jpg copy - Should teachers help students forget school? in 2019 I discovered that the less school looks like school, the more students want to learn. So, for my latest course I threw all the rules overboard and built my own digital art campus. New Photoshop learning method for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596460511651-E4XPKK2CV764Y7IMTY9U/oyQfe6.tif%25404x.jpg copy - ⏲ Is Instagram the key to solving food waste? Food pics on Instagram encourage food waste, but what if they became expiration date reminders that gave you recipes? Social activation for the UNWFP – Young Lions Live 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1596462137925-YBNTXN6MVZ3ERG9IPTFW/SONY+thumb.jpg copy - Do resits always cancel your summer? Noise cancelling technology helps you study anywhere. Even at that festival you booked tickets for, before you got a resit. Festival activation for Sony – Publicis 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595491484850-S9N7LVM9ZYF3LWHCVSI4/neuroblitz+case+thumb+v2.jpg copy - ⚡️ Is a coach coachable? Ben Hartwig is a doctor, a geneticist, a trainer, and an improviser. I helped him find his brand identity & oversaw implementation. Full rebranding of Neuroblitz – Freelance 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595282859308-W8X12QBZ641D8LMWRA2O/742.jpg copy - Can you travel back in time to teach yourself? “Teaching students is a lot like debugging old versions of yourself.” But then the lockdown came … and I adapted. Series of online classes for AP Hogeschool 2020 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595238159333-FUCH9ETBN0PBOZCZOFSV/VIGNETTE_CRF.jpg copy - Can you outsmart a Holiday commercial? Supermarkets spend millions on their Holiday commercial. But could it be, that a big part of the battle takes place elsewhere? Holiday campaign idea for Carrefour – Publicis 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595203255634-8WVEVFIOKKTHL5STFOXJ/66638697_2216174931765374_3794091791943204864_o-1.jpg copy - Hey, I’m a total noob. Mind if I join your board? I never asked that. But in 2019 I did become a board member of the highest rated improv school in Brussels, at the age of 27. How? Click, and I’ll tell you. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1576255345348-HRVN571YGC2YEL97DNGP/fish+bubble+cactus+thumb.jpg copy - Can the truth be just as inspiring as a buzzword? Working in the applied arts is tough. 93% is rejection. To illustrate this to my students I created a kid-friendly metaphor. Inspirational talk & booklet – AP Hogeschool 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864458732-7058U2II7AGJXA6U849T/IMG_4385.jpg copy - Can a cook-off replace a mentorship program? Belgian Ad School’s annual alumni kickoff, didn’t work anymore. So my team and I changed the recipe. Starting with the speech. Event for Belgian Ad School – BASTA 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1591813367279-COVY6N9RSXHY1YX101O9/majonaise%2Bthumb%2B2020.jpg copy - Would my exact opposite and I get along? Early in 2019, I met Manoah Iannello. Like all advertising’s greats before us: we merged our names. It spells … majo, with a j. Team Portfolio featuring all our published advertising work https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569661036327-XCRIVX2TLTAOYTTDTXJ1/67014452_2397742920291818_2908519438733017088_n.jpg copy - ✂️ Am I becoming one of those ‘maker-creatives’? Honing your craft as a writer, art director, and designer sometimes means taping 12 jars of Nutella together. Physical media for Digitas/Publicis – 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg copy - Can I write nice things for an HR department? Did you know Orange is a Top Employer? They’re far too humble to tell you themselves. So we hired an actor. Video, webcopy, … – Digitas/Publicis 2018, 2019 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062297912-9C2TEDDU413D84QW6R1B/1558285437151.jpg copy - What would that visual look like on the radio? Fashion retailer SKM sells clothes that aren’t just pretty, but practical too. Even on the radio. Audio-rebranding for SKM – Boondoggle 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603587170-O9APIWXZBJRKD1RK7NS0/basbar%2Bstickers%2Balt%2B2.jpg copy - Can you make your appearance say more? If people wore meta-tags, like websites do, wouldn’t we all find our soulmate during an after-work-networking-event? Stickers for Belgian Ad School – BASTA 2017-… https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg copy - Is our online behavior maybe a little bit funny? Top up your phone and get double data. You know … for likes and stuff. Turns out, human beings are fascinating. Radio for JIM Mobile – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605386008-9X90Z4MV4TTQ56Q5M1WT/Quick%2B-%2BVR.jpg copy - Creative technologists are awesome. Am I? Playing with various ‘new technologies’ for our national hamburger restaurant chain: Quick. VR, 3D & Chatbot spielerei for Quick – Happiness 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605154334-88H00NFWHP1RFXJU212R/casethumb%2BTML%2B2018.jpg copy - Can Tomorrowland have a happy ever after? Tomorrowland seizes to be relevant once the summer ends. What if their aftermovie kept going and spamming people? Joke-gone-too-far for TML – YoungDogs competition 2017 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864516036-WEVPEEHFXHU46JTC4BE5/vedett%25252Broulett%25252Bthumb%25252Balt.jpg copy - Can ‘not choosing’ be marketed as a choice? Vedett used to be this cool anti-beer-marketing-beer But then more brands came. So we built a penguin. POS for Vedett – YoungDogs competition 2016 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539603500270-N1A7D9XGQE6I9O4DHXOY/skittle%2Bprofessor%2Bthumb%2BmkV.jpg copy - Can Skittles make bookkeeping fun? There are ±168 Skittles in a $1,3 pack. So, 1 Skittle = $0,0077. Now tell me, how many Skittles is say … your education worth? Webshop concept – e-commerce masterclass 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg copy - Is there a pill for every one of our problems? First World Problem pills that (not quite) treat your ailment. Buy them to treat a much bigger ailment: medicine inequality. Fundraiser case study for Aids Fonds – Sue Amsterdam 2015 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg copy - Can we occupy Wall Street using Adwords? Back in 2014 you could! I gave Wall Street a taste of its own medicine to impress my dream employer on a portfolio night. Digital protest for Occupy – Wieden+Kennedy LDN 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg copy - Why are cooking videos always so damn short? Tv chefs are impossibly fast. You want to pause them, but you have your hands full. Now you can ask them to slow down. Voice commands for VRT Digital – Belgian Ad School 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595864537271-G2MLHFOB58LPPF8QTJEP/Brigadisms%252Bintrosettings%252B4%252Blogo_o.jpg copy - Do you have wisdom(s) to share at age 21? As the months of my internship progressed, I got better at writing, observing, concepting, designing, and arrogance. Bunch of quotes – Mortierbrigade 2013 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg copy - Apples to apples, forceps to contraception? “Which Belgian invention is the greatest of all time?” A question so futile, we used it to make four 30” videos. TV commercials for Radio 1 – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1547626952377-7IPDVINRT1A1BIP7779Q/scheire%2Bthumb7.jpg copy - Does a celebrity make for a good guinea pig? We experimented on Lieven Scheire (a popular science/nerd-culture tv-maker) to sell more Humos. Radio for Humo magazine – Mortierbrigade 2014 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711555305-9AZ8RGKE05Z1X88PSBKO/lektroluv%2Bvinyl%2Bthumb.jpg copy - Does some music belong in a pharmacy? A music album — basically a drug — for a Belgian artist, that you can only buy with a real doctor’s prescription. Design for Dr. Lektroluv – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569711301567-ZWEL7NRGG3C4D9RSK77X/eggnergy%2Bpackaging%2Bhalfsmall.jpg copy - Have we been marketing eggs wrong? ‘Energy’ and ‘protein’ claims, do they have to be hollow? What if the next aspirational message came from an egg-brand? Campaign for VLAM – UC Sint-Lucas Antwerp 2012 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569690740600-QU30HA29S1UWPH42NS0E/merci+pov+thumb.jpg copy - Is Merci the perfect gift for every occasion? Unearthing entirely new business opportunities by removing the Merci logo from its iconic packaging. Stunt for Merci – UC Sint-Lucas Antwerp 2011 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570911090305-LO34OMVV8994HZCV2LNQ/dixi+Doxi+thumb+logoless.jpg copy - How would you design a bathroom for dogs? Keeping the streets clean with ... canine porter potties! Public service campaign – UC Sint-Lucas Antwerp 2011 https://www.johanminnebo.com/siuhtujibgnippehcsedneeriehcsomuh daily 0.75 2023-05-10 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1618380468370-0ADU7SNYIHWQXRG44V22/humo+logo.png Scheire En De Schepping Bij U Thuis (2022) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1618329918010-5PWISLLX5WUQRLME5E6V/scheire+cloud+backdrop.jpg Scheire En De Schepping Bij U Thuis (2022) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1618380414696-U4E5JBQGQ07FV6033Y61/scheire+png+2021+lq.png Scheire En De Schepping Bij U Thuis (2022) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650120536990-IMW4M1ROCYY00U95D9PH/windtunnel.png Scheire En De Schepping Bij U Thuis (2022) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650120535411-PJTK949OX55PG7083G70/testosterone.png Scheire En De Schepping Bij U Thuis (2022) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650120547495-JXRNRNQTH1Y614IH0EHC/uraniumcentrifuge.png Scheire En De Schepping Bij U Thuis (2022) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1515257103482-9CCTT7KUOMCUZ0BVMWVL/scheire-png-uranium.png Scheire En De Schepping Bij U Thuis (2022) https://www.johanminnebo.com/derp daily 0.75 2021-06-02 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1622648679268-9WEUFP24UR00F1K1932C/besteuitvinding.jpg besteuitvinding https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1622648651320-76B0TD2MX6UWK68ELX52/besteuitvinding+info+2021.jpg besteuitvinding https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1622646557187-N3LA5XOW0DN2JOROBTKL/besteuitvinding+credits.png besteuitvinding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/portfolio-2021 daily 0.75 2023-05-26 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg portfolio 2021 - Can pills cure bad wifi? No. But they can cure medicine inequality. Fundraising stunt for Aids Fonds – Sue Amsterdam https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617528420386-9EN468DHT9Q0ZUJHN65O/952a86a7-d11c-42bf-b892-7c881f6401ef.jpg portfolio 2021 - How far can you push a school project? I was asked to coach six students on work for a real client who didn’t respect us. So: we started an agency and made the national news. Project: Social Farm – AP Hogeschool https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1622628279265-O8JEJ70PEQZGIJ6IH6IL/Schermafbeelding+2021-06-02+om+12.02.57.png portfolio 2021 - Is Disney+ the solution for lockdown-fatigue? We turned an open brief that said: “motivate young millennials to stay inside” into a chance to work with our childhood heroes. Soft launch concept for Disney+ – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg portfolio 2021 - Did you know Orange is a Top Employer? They would never brag. So we, hired an actor. Video, webcopy, … – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg portfolio 2021 - Skates or asphalt: which one is greater? A curious question we used to launch the new Radio 1. TV commercials for Radio 1 – Mortierbrigade https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg portfolio 2021 - ⚰️ How can you reverse death? Just turn the last page. Print ad for RebornToBeAlive – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg portfolio 2021 - Is our online behavior maybe a little bit funny? Double data. You know … for likes and stuff. Radio for JIM Mobile – Happiness https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1618386083755-0UMSJLN5UCM4B5LO4AZZ/scheire+thumb+2021+simpler.png portfolio 2021 - Are celebrities all guinea pigs? Improv … with chemicals … that a client paid for. radio commercials for Humo – Mortierbrigade https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg portfolio 2021 - Can you occupy Wall Street using Adwords? Back in 2014 you could! If only I could code back then. Digital protest for Occupy – W+K London open brief https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg portfolio 2021 - How do you pause a tv chef, while cooking? You mumble “wait” to your screen, and the chef listens! Voice commands for Dagelijkse Kost https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg portfolio 2021 - Lockdown opening? Inspiring students with what’s not possible right now. Speech written for Belgian Ad School (BAS) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617724266151-Y7MAK26FXGAV2UCTB8NT/atvnieuws.jpg portfolio 2021 - What object reflects this past year best? And then my exhibit made the news … oops. “A shitty year in toilet paper” exhibit for Boudewijnsstraat https://www.johanminnebo.com/portfolio-2022 daily 0.75 2023-05-08 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f61c723f-e350-45c8-b789-32a3fbd6a354/Johan_Minnebo_ARS_thumb.png portfolio 2022 - ✨ 1+1=3? In 2022 I got my Master’s Degree, and wrote a book. Art is Rocket Science. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/838d7a24-f004-4aed-a671-2ada375b8f24/sea+serpent.jpg portfolio 2022 - What makes a prodigy? That weekend a struggling student became my best. Story coming soon. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617528420386-9EN468DHT9Q0ZUJHN65O/952a86a7-d11c-42bf-b892-7c881f6401ef.jpg portfolio 2022 - Client gone. Now what? We started an agency and made the news. Social Farm – AP Hogeschool https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg portfolio 2022 - ⚰️ Can you reverse death? Absolutely! Just turn this last page. print for RebornToBeAlive – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg portfolio 2022 - Orange = Top Employer? They, would never brag. So we, hired an actor. digital video – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg portfolio 2022 - What if the internet came twice? Double data. You know … for likes and stuff. radio for JIM Mobile – Happiness https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg portfolio 2022 - Can pills cure bad wifi? No. But they can cure medicine inequality. fundraising stunt for Aids Fonds – Sue Amsterdam https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg portfolio 2022 - Skates or asphalt? A curious question to launch the new Radio 1. tv for Radio 1 – Mortierbrigade https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1618386083755-0UMSJLN5UCM4B5LO4AZZ/scheire+thumb+2021+simpler.png portfolio 2022 - Comedian = guinea pig? In radio, anything is possible. Humo – Mortierbrigade https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1622628279265-O8JEJ70PEQZGIJ6IH6IL/Schermafbeelding+2021-06-02+om+12.02.57.png portfolio 2022 - Keeping kids inside? Simple. Give them telly. soft launch concept for Disney+ – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg portfolio 2022 - Can you occupy WallStreet.com? digital protest for Occupy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg portfolio 2022 - Pausing a tv chef? But how? Just ask him with words coming out of your voice. voice commands for Dagelijkse Kost https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg portfolio 2022 - Covid address An inspiring speech about everything not possible. Belgian Ad School (BAS) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617724266151-Y7MAK26FXGAV2UCTB8NT/atvnieuws.jpg portfolio 2022 - 2020, the exhibition A shitty year, painted on toilet paper. exhibit for Boudewijnsstraat https://www.johanminnebo.com/tnirpnrober daily 0.75 2023-05-10 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650022335302-FUJ6RCX6TV1J0HJ9RUYS/reborn+paper+copy.png ⚰️ for Reborn (2022) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650022690448-W72QD8LHM1KOV18E79S0/background+copy.jpg ⚰️ for Reborn (2022) https://www.johanminnebo.com/noitnevninaiglebtsetaergeht daily 0.75 2023-05-10 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f846eac3-b97c-4714-870c-e9edac30364d/Layer+15+copy.png for Radio 1 (2022) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/test-1 daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650035042979-1N53LDNJN5SWAJZAD0EB/Asset+4%402x.png test https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650035043154-E0T6YZX3Z3XH6K8KAQGG/Asset+3%402x.png test https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650035043550-N4QFPD3G5FGU86JYKOIW/Asset+2%402x.png test https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1650035044034-7AQM12B7R4Y34CC6EGJJ/Asset+1%402x.png test https://www.johanminnebo.com/art-is-rocket-science daily 0.75 2022-05-02 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/2d86b688-678f-48bc-8982-606e11b27272/Layer+1.png Art is Rocket Science - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/clocktower daily 0.75 2022-07-19 https://www.johanminnebo.com/testje-voor-magali daily 0.75 2022-08-29 https://www.johanminnebo.com/project2023 daily 0.75 2023-02-01 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/c551d671-8b23-4c65-a428-68081af9bc40/logo.png Project2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/18409424-0df6-49cd-8b39-fd024ad73197/Asset+1%403x.png Project2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1668433081448-3IXSBIZO6SJ5Q716951L/KWHeader1920x530.png Project2023 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1668433074192-HZZ2HSERQUBXPW6VIBKF/KWHeader1920x5303.png Project2023 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1668433092300-46LBO0YO6QPIG828JLON/KWHeader1920x5302.png Project2023 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/159cf038-9787-4472-bd1a-42ad780769d0/pexels-samantha-garrote-2467396.jpg Project2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/df8bcbba-5f9f-4029-8e18-a9b9127676a9/pexels-noelle-otto-906055.jpg Project2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/557a4499-6768-4f69-ac17-a18701cf6d17/pexels-mochammad-algi-2892269.jpg Project2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johanminnebo.com/portfolio-2023 daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/0f689128-fd2b-4173-a73b-a7f843203622/thuisthumbs+copy+2023+v4.jpg portfolio 2023 - Can you teach originality? These knock-offs help our students find their own unique voice. AP Hogeschool https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/cd5279f3-c134-41af-99a4-66cf908e2240/Barokke+sneaker+caseboard+copy+2023.jpg portfolio 2023 - ⛪️ Young people and Jesuits A different perspective on baroque in Antwerp: feet. AP Hogeschool for Barokke Influencers (UCSIA) https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/f61c723f-e350-45c8-b789-32a3fbd6a354/Johan_Minnebo_ARS_thumb.png portfolio 2023 - ✨ 1+1=3? In 2022 I got my Master’s Degree, and wrote a book. Art is Rocket Science. https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/838d7a24-f004-4aed-a671-2ada375b8f24/sea+serpent.jpg portfolio 2023 - Can you fabricate reality? What teaching Photoshop taught me about Art & Life. AP Hogeschool https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1617528420386-9EN468DHT9Q0ZUJHN65O/952a86a7-d11c-42bf-b892-7c881f6401ef.jpg portfolio 2023 - Client gone. Now what? We started an agency and made the news. Social Farm – AP Hogeschool https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1595843989419-99TWSRDOJ8AXND8FTVEE/reborn+thumb+copy.jpg portfolio 2023 - ⚰️ Can you reverse death? Absolutely! Just turn the last page (of de Standaard newspaper). print for RebornToBeAlive – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1594423664341-VPI1O4CS7299LW23GJCN/blowing%2Bhr%2Bbudget%2Bthumb.jpg portfolio 2023 - Orange = Top Employer? They, would never brag. So we, hired an actor. Employer branding for Orange – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1570908336056-I4M8MS4JGZM699IPSF1W/jimmo+advanced+thumb+2019.jpg portfolio 2023 - What if more internet? Double data. You know … for likes and stuff. radio for JIM Mobile – Happiness https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569061851250-P7RT96TNLQXI4ZBN0IQL/aidsfonds%252Bthumb%252Boriginal.jpg portfolio 2023 - Can pills cure bad wifi? No. But they can cure medicine inequality. fundraising stunt for Aids Fonds – Sue Amsterdam https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1569062072623-KOITOJNUEUXMWYOPQC3G/besteuitvinding%2Bkaal.jpg portfolio 2023 - Skates or asphalt? A curious question to launch the new Radio 1. tv for Radio 1 – Mortierbrigade https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1618386083755-0UMSJLN5UCM4B5LO4AZZ/scheire+thumb+2021+simpler.png portfolio 2023 - Comedian = guinea pig? In radio, anything is possible. Humo – Mortierbrigade https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1622628279265-O8JEJ70PEQZGIJ6IH6IL/Schermafbeelding+2021-06-02+om+12.02.57.png portfolio 2023 - Keeping kids inside? Simple. Give them telly. soft launch concept for Disney+ – Publicis https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1539605136422-GQUKG8OU695716QU5XYV/adwords%2Bthumb%2B2018.jpg portfolio 2023 - Can you occupy WallStreet.com? digital protest for Occupy https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1578869181455-1S61QDPRG0528VBFF6OJ/drop_ipad-588933093df78caebcb8ca61.jpg portfolio 2023 - Pausing a tv chef? But how? Just ask him with words coming out of your vocal chords. voice commands for Dagelijkse Kost https://images.squarespace-cdn.com/content/v1/5320ee57e4b053c8aceb664e/1600934166061-9AKI97X6VJRE8ODW8O5S/bielebale+speech+2020+thumb.jpg portfolio 2023 - Covid address An inspiring speech about everything not possible. 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