This ad ran on the last page of De Standaard newspaper. Its copy reads: "When one life ends, 8 more can continue. Become an organ donor and save 8 lives."

Click the ad to reverse death →

• Credits:

  Made with my AD: Manoah Iannello at Publicis. Big thank you to CD Koenraad Lefever and AM Allen Marchant.

• Hommage ...

  When I first interned at Duval Guillaume I witnessed the creation of the award-winning Reborn radio campaign by Ad & Jeremy. I always wondered what those ads would look like in print … This ad is our hommage.