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Creativity & Copywritivity since 2014

Hi, I’m Johan: a writer working with art director Manoah Iannello for an ad agency called Publicis Brussels. I also freelance, teach graphic design & play improv theatre. Welcome on my website!

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The Story of
🌵Pietertje

A heartwarming story about all your ideas
getting killed, and why you need to produce many.
Keynote & booklet - 2019 AP College Antwerp

Coming soon!

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Majonaise 👥

No that’s not a typo, it’s our new team portfolio!
All our best advertising work. In one place.
How very convenient for you …

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Proud to Be: 🍊

Did you know Orange is a Top Employer? They’re far
too humble to tell you themselves. So we hired an actor.
Video, webcopy, … - Digitas/Publicis 2019

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Life👚Proof

Fashion retailer SKM sells clothes that aren’t just
pretty, but practical too. Even on the radio.
Audio-rebranding - Boondoggle 2017

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First World
Problem💊Pills

Buy these quirky pills to solve your (first world) problem.
Pay to give lifesaving medicine to a patient in need.
Fundraiser for Aids Fonds - Sue Amsterdam 2015

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Greatest 💭
Inventions

Which Belgian invention is the greatest of all time?
We created 4 unfair tests to find out. And filmed the results.
TV commercials for Radio 1 - Mortierbrigade 2014

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Quick🍔Social

Playing with various new technologies for our
national hamburger restaurant chain: Quick.
Social media for Quick - Happiness 2016

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Double📱Data

All the silly things we do online, times two.
Radio for JIM Mobile - Happiness 2016

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Wacht🍴Jeroen

You have your hands full in the kitchen. And cooking
videos are too damn short. So tell the tv chef to slow down.
Concept for VRT Digital - Belgian Ad School 2014

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Skittle💰Professor

There are roughly 168 Skittles in a bag. The bag costs $1,3.
So 1 Skittle = $0,0077… But what is everything else worth?
Webshop concept - e-commerce masterclass 2014

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Networking
🏷 Stickers

‘Meta-tags for the real world’ that help you find
likeminded, relevant people during a mixer.
Design project for Belgian Ad School - 2017-…

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Experimental

💉

Radio

We experimented on Lieven Scheire (a popular
science/nerd-culture tv-maker) to sell more Humos.
Radio for Humo magazine - Mortierbrigade 2014

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Weaponized
💸Adwords

Giving Wall Street moguls a taste of their own medicine
to impress Wieden+Kennedy on a portfolio night in London.
Digital protest for Occupy - Personal 2014

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Vedett🐧Roulett

Vedett used to be this cool anti-beer-marketing-beer
But then more brands came. So we built a penguin.
POS for Vedett - YoungDogs competition 2016

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Never Ending
🎉Aftermovie

Tomorrowland seizes to be relevant once the summer ends.
What if their aftermovie kept going and spamming people?
Joke for Tomorrowland - YoungDogs competition 2017

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Brigadisms🔅

The more you mess up, the wiser you get.
In that regard my first internship was super interesting.
And in all the other regards too.
Bunch of quotes - Mortierbrigade 2013