Michel leΓ«n award 2014

Annual competition in Belgium. This years challenge was to get people to pay for online journalism, using a print ad. Here's my take on the briefing. I went looking for 'brightspots': people who already advocate premium online journalism. I noticed a growing discontent with sensational, free news on social media. I used press photo's and headlines from both the free and the paid news to make the ads. It is so simple anyone can do it and you can make new ones everyday.