music, sold like drugs
In late 2012, when I got the school-assignment to create and campaign a fictional music album, physical music sales were already lower than ever. So my 'client' Dr. Lektroluv needed extra oomph. I had to change the way people buy and consume music...
Dr. Lektroluv presents: Party Dose
An exclusive buying ritual:
You can only buy the album on doctor's prescription. Win a ‘doctors-consult-meet-and-greet’ with Dr. Lektroluv or ask a real doctor to write one for you.
Music samples hidden in Lektroluv Apparel:
Every T-shirt comes with a QR-code-tag, when you scan it, you can preview the linked music on Soundcloud.
Some more 'medicinal' Gadgets:
Hospital themed party bracelets, music featured on usb pills and a limited edition cocktail shaker, depicting the album's art.